Raving Toy Maniac

Barbie® to Remain a California Girl

Pop Culture Icon Re-models her Dreamhouse® and Continues Life in Malibu

EL SEGUNDO, Calif. -- August 26, 2013 -- The original California girl, Barbie®, today announced that home is truly where the heart is and she will officially be staying in Malibu. Over the past year, Barbie travelled the world to find the perfect place to call home. She toured the trendy streets of New York, experienced the cultural charm of Paris and even enjoyed the rugged Australian outback. Despite her amazing international adventures, Barbie decided this beachside city will remain her hometown and she is excited to stay close to her family and friends (and Ken of course!).

"After much thought and consideration, Barbie has made her decision to stay in Malibu," said Lori Pantel, Vice President, Global Marketing for Barbie. "Barbie feels incredibly connected to the beach and decided to renovate her Dreamhouse instead of move. She drew renovation inspiration from her many world travels and experiences."

Barbie® and Girl Scouts Partner to Create First-Ever Barbie® Patch

The New "Be Anything, Do Everything" Patch Encourages the Next Generation of Girls to Explore Career Options and Leadership Opportunities

EL SEGUNDO, Calif. -- August 22, 2013 -- Today, Barbie® and Girl Scouts of the USA (GSUSA) announced a unique partnership to create the first-ever Barbie® "Be Anything, Do Everything" patch. The participation patch is designed to inspire the next generation of female leaders by encouraging girls to explore career possibilities through exciting new program activities.

Mattel Reports Second Quarter 2013 Financial Results – Declares Third Quarter Dividend and Increases Share Repurchase Program

Second Quarter Highlights

• Worldwide net sales up 1%
• North American1 gross sales down 2% and International gross sales up 4%
• Worldwide gross sales by core brands: Barbie® down 12%; Hot Wheels® down 1%; Fisher-Price® down 3% and American Girl® up 14%
• Gross margin remained flat; SG&A increased 320 basis points of net sales including the impact of an asset impairment charge of 120 basis points
• Operating income of $94.8 million compared to $131.4 million in the second quarter of 2012
• Earnings per share of $0.21 vs. prior year earnings per share of $0.28

Capital Deployment

• Board declared 2013 third quarter cash dividend of $0.36 per share, reflecting an annualized dividend of $1.44 per share
• The Share Repurchase Program was increased by $500 million
• The Company repurchased 2.7 million shares of its common stock during the second quarter at a cost of approximately $119 million

Toys"R"Us® Heads to Comic-Con International in San Diego at Entertainment Earth® Booth #2343 with Nine Noteworthy Exclusives

Collector-worthy TRANSFORMERS, Pretty Ponies, a Batmobile and a Limited Edition Fairy All among Toys"R"Us Comic-Con Exclusives

July 2013 - Building on its tradition of offering an unbeatable assortment of toys for kids and collectors of all ages, Toys"R"Us® has revealed its lineup of nine exclusive items available in honor of its fifth appearance at the highly anticipated Comic-Con International in San Diego, which will take place from Thursday, July 18 through Sunday, July 21. Offered in partnership with Entertainment Earth® at Booth #2343, conventioneers will find Comic-Con merchandise based on fan favorite series, like Adventure Time™, WINX Club®, TRANSFORMERS, Batman and The Walking Dead.

Hot Wheels® Enters Into Licensing Partnership With Toy State®

Hot Wheels and Toy State to Amp Up Mattel's Lights & Sound and R/C Car Toy Lines

NORWOOD, Mass., June 19, 2013 -- Hot Wheels® announced today a new licensing partnership with Toy State®, a leading manufacturer of licensed and highly stylized lights and sound toy vehicles. The agreement, which kicks off this year and runs through 2016, will invite Toy State to design and build a new line of over-the-top lights and sound and remote controlled Hot Wheels-branded cars.

"No doubt our fans will embrace the innovation and style that Toy State will inject into our product lineup," said Simon Waldron, Vice President, Marketing, Wheels. "We've given our partner the 'keys' to the Hot Wheels brand to develop the most exciting R/C and lights and sounds cars on shelf."

WARNER BROS. CONSUMER PRODUCTS LAUNCHES OUT-OF-THIS-WORLD LICENSING PROGRAM FOR MAN OF STEEL™

The Highly Anticipated Film from Zack Snyder Hits Theaters June 14

BURBANK, Calif., June 11, 2013 -- As the legendary DC Comics Super Hero comes to the big screen, Warner Bros. Consumer Products (WBCP) has teamed up with an impressive slate of global licensees for a broad, multi-category licensing program to support the highly anticipated action-adventure film Man of Steel™, a production of Warner Bros. Pictures and Legendary Pictures. Directed by Zack Snyder and produced by Charles Roven, Christopher Nolan, Emma Thomas and Deborah Snyder, Man of Steel soars into theaters on June 14, 2013.

Matchbox® Celebrates 60 Years of Unstoppable Heroic Vehicle Adventures

Iconic Toy Brand Motors in Anniversary with 60 Cent Toy Cars at Retail and $60,000 "Hero" Scholarship

EL SEGUNDO, Calif. -- March 6, 2013 -- From fire trucks to dinosaurs to police cars in pursuit, Matchbox® has provided kids with unstoppable adventures and the durable vehicles and playsets to tackle them for six-decades of imaginative play. To commemorate its 60 year anniversary, Matchbox® is kicking off a three-month national campaign to honor heroes-in-training - the children who play with, and inspire, Matchbox®. The campaign includes the Matchbox® Heroes Wanted™ Sweepstakes with a hero-sized $60,000 college scholarship and a national retail promotion for fans to purchase Matchbox® diecast vehicles for just 60 cents for a limited time at participating retailers now through March 10th.

Warner Bros. Consumer Products Unveils Wonderful Product Lineup for the 75th Anniversary of "The Wizard Of Oz"

Robust Roster of Toy and Collectible Licensees Led by Master Toy Partner Jazwares

Burbank, Calif., February 13, 2013 – Warner Bros. Consumer Products (WBCP) announced during New York Toy Fair an impressive roster of licensees set to celebrate the 75th Anniversary of "The Wizard of Oz" in 2014, with creative product lines that will excite fans of the classic film on both sides of the rainbow. Master toy partner Jazwares, as well as USAopoly and Mattel are among the partners helping to honor one of the most beloved properties in all of film history, which will inspire a range of product across multiple categories including toys, collectibles, games and more.

Fisher-Price® Reveals Redesigned Little People® Characters

New Look for Iconic Brand Unveiled Today During Special Musical Performance with Genevieve Goings at Citi Pond® at Bryant Park™

EAST AURORA, N.Y., Feb. 5, 2013 -- Fisher-Price, Inc., the leading manufacturer of infant and preschool toys and a subsidiary of Mattel, has made an unprecedented investment to refresh its iconic, beloved Little People® brand and transform it from a toy brand to a lifestyle brand. The company executed a complete toy design refresh, complemented by an award-winning writing, illustration and musical team to contemporize the Little People brand for today's new generation of preschoolers, while preserving the charm that has contributed to the ongoing success of the brand's 54-year heritage.

Monster High™ Releases New Double Feature DVD

EL SEGUNDO, Calif. -- February 05, 2013 -- Monster High™, one of the fastest-growing and most popular tween girl franchises, today debuts its brand new DVD, Monster High™ Double Feature. The ghouls of Monster High™ serve up two fang-tastically fabulous adventures in one DVD: When the boys cannot compete in the Skultimate Roller Maze™ Championship, Frankie Stein™ convinces her friends that some "ghoul power" is needed to save the day in the all-new Friday Night Frights. Then, as the epic Sweet 1600th birthday of Draculaura™ approaches, she's got two crush-worthy guys out to steal her heart (literally) in the new-to-DVD movie, Why Do Ghouls Fall in Love? US SRP: $19.98 / CAN $23.99.