Raving Toy Maniac

CANTON, Mass., April 30, 2012 -- Baskin-Robbins, the world's largest chain of ice cream specialty shops, is ready for the arrival of Men In Black™ 3 to the big screen on May 25. Beginning May 1, Baskin-Robbins, in partnership with Sony Pictures, brings the spirit of Men In Black 3 into participating Baskin-Robbins locations nationwide with a host of delicious frozen treats and promotions inspired by the blockbuster film franchise.

"This is a wonderful opportunity to bring the buzz and excitement of Men In Black 3 to Baskin-Robbins guests," said John Costello, Chief Global Marketing and Innovation Officer at Dunkin' Brands, parent company of Baskin-Robbins. "This highly anticipated film is a great way to kick off the busy Baskin-Robbins summer ice cream season. We're delighted to work with Sony Pictures on this endeavor and celebrate the movie in fun and delicious ways."

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