50th Anniversary Hess Toy Truck, Book and Poster on Sale Starting Today
NEW YORK, Nov. 14, 2014 -- The 2014 Hess Toy Truck and Space Cruiser with Scout, the official 50th anniversary truck, is available starting today at participating Hess stations and at www.hesstoytruck.com for $29.99 with 6 Energizer® batteries and free standard shipping included with online orders.
A 50th anniversary commemorative hardcover book for $24.99 and a commemorative poster for $14.99 also are available for purchase starting today. Both feature all 50 years of the holiday trucks and can be purchased exclusively at www.hesstoytruck.com with free standard shipping.
In addition, the newest free mobile app game from Hess, featuring the 2014 Hess Toy Truck and Space Cruiser with Scout, is available starting today at both iTunes and Google Play. Kids of all ages can pilot the virtual spacecraft through asteroid fields in a variety of universes, including in their own living rooms, using augmented reality.
Hess Toy Truck to Celebrate 50th Anniversary
NEW YORK, Aug. 19, 2014 -- Hess Corporation today announced plans to celebrate the much anticipated 50th Anniversary of the Hess Toy Truck during the upcoming holiday season.
In keeping with its annual tradition, Hess will unveil the 50th Anniversary Hess Holiday Toy Truck this fall, with online pre-ordering and free shipping available at www.hesstoytruck.com starting October 2. It will also be available for purchase starting November 14 at participating Hess, Hess Express and WilcoHess retail stores on the East Coast and online with free shipping at www.hesstoytruck.com. Starting in 2015, all Hess Toy Trucks will be sold exclusively online.
To mark the golden anniversary of the Hess Toy Truck collection, Hess will also offer separately, a limited-production, individually numbered Collector's Edition Toy Truck – a first in the collection's history. It will go on sale October 2 exclusively online with free shipping at www.hesstoytruck.com. Details on the Collector's Edition Hess Toy Truck and 2014 Holiday Toy Truck will be revealed later this year.
Hess to Continue "Hess Toy Truck" Tradition
NEW YORK, May 22, 2014 -- Following the announcement today that Hess Corporation is selling its retail business to Marathon Petroleum Corporation, Hess confirmed that it will produce a 2014 Hess Toy Truck, that will be the 50th anniversary edition, which will be sold this holiday season as in the past through Hess retail outlets and online through the Hess Toy Truck website at www.hesstoytruck.com.
After 2014, the company is planning to continue to sell Hess Toy Trucks online at www.hesstoytruck.com.
Hess Corporation Launches Free "Hess Tractor Trek" App
Bonus Features Activate Through the 2013 Hess Toy Truck Horn
NEW YORK, Nov. 4, 2013 -- Hess Corporation is introducing a new free gaming app for iOS, Android and Kindle Fire. The Hess Tractor Trek celebrates the 2013 Hess Toy Truck and Tractor, giving fans a new way to experience the magic of this year's collectible. Icy mountain roads, treacherous desert terrain and volcanic island trails are all in a day's work for the Hess Tractor. Players take control of the vehicle and plow their way through the different terrains, clearing the roads for future travelers and fueling up at Hess Express stations along the way.
Throughout the game, players will attempt to cover distances while pulling off stunts to earn valuable in-game Hess Cash, which can be used to upgrade their vehicle, purchase new tractor bodies and earn short-term perks that will improve performance and earning potential. The 2.5-dimension side-scrolling game design challenges players' reflexes and minds as they race over bumpy terrain, jump and flip over while ensuring their tractor lands safely back on the ground.
Hess Announces 2013 Toy Truck Model
Hess Toy Truck and Tractor Goes on Sale November 8
NEW YORK, Oct. 23, 2013 -- Hess revealed the 2013 Toy Truck model ahead of its scheduled November 1 launch with help from fans through social media: The 2013 Hess Toy Truck and Tractor. Fans began to uncover hints and portions of the toy's image on October 14 through linked social actions, including pre-ordering the truck online, liking Hess Express and Hess Toy Truck on Facebook and using the hashtag #hesstruck2013 on Twitter and Instagram.
The 2013 Hess Toy Truck and Tractor can be ordered now at www.hesstoytruck.com. It also goes on sale November 8 at participating Hess and Hess Express retail stores. It retails for $27.99 plus tax (plus shipping for online orders) – four Energizer® batteries included.
The 2013 Hess Toy Truck and Tractor follows a long tradition of quality, craftsmanship and imaginative play. The toy set is a truck with beautiful, chrome detailing and a trailer with a loading ramp that is custom designed to haul a versatile, self-propelled tractor. Features include:
Hess Toy Truck Pre-Orders Available Online
Fans Can Unveil New Design ahead of November 1 through Social Media
NEW YORK, Oct. 1, 2013 -- Hess Corporation today announced that the Hess Toy Truck, a holiday tradition for nearly five decades on the East Coast, is available for pre-ordering online with shipping nationwide and to Puerto Rico. Details of the 2013 Hess Toy Truck will be announced by November 1. The Toy Truck officially goes on sale November 8 for $27.99 at participating Hess and Hess Express retail stores and at www.hesstoytruck.com.
"Over the past 49 years the Hess Toy Truck has delighted fans and collectors of all ages. This year we're giving them a full month to order the 2013 truck before it goes on sale anywhere, ensuring that they get the gift that many have cherished every year since they were young," said Justin Mayer, Director, Brand Marketing and Innovation, Marketing and Refining.
Leveraging a variety of activities through social media beginning October 14, fans can help reveal the truck before November 1. Some of the actions will include:
Hess Toy Truck Fans Use Social Media to Reveal 2012 Model Early
Helicopter and Rescue Goes on Sale Nov. 9
NEW YORK, Oct. 29, 2012 -- Hess Toy Truck fans worked together to reveal the newest addition to the celebrated line of toy trucks ahead of its scheduled Nov. 1 launch: The 2012 Hess Toy Truck is a Helicopter and Rescue. Last week, fans began to uncover hints and image pieces of the new Toy Truck model through 30,000 linked social actions such as posting a Hess Toy Truck collectors badge on Facebook, tweeting #hesstruck2012 and checking in at Hess Express locations.
Lighting up the sky this year, the 2012 Hess Helicopter and Rescue takes flight Friday, Nov. 9 at participating Hess and Hess Express retail stores and, for the first time ever, will be sold online at http://www.hesstoytruck.com, retailing for $26.99 plus tax (plus shipping for online orders) – Energizer® batteries included. Preordering is available online starting Nov. 1.
Hess Toy Truck Available for Online Purchase for First Time in Product's 48-Year History
Integrated Marketing Plan to Support Nationwide Launch of 2012 Model
NEW YORK (Oct. 1, 2012) – Hess Corporation today announced that the Hess Toy Truck, a holiday tradition for 48 years on the East Coast, will be available for purchase online this year for the first time. Details of the 2012 Hess Toy Truck will be announced Nov. 1 and will go on sale Nov. 9 at participating Hess and Hess Express retail stores and at http://www.hesstoytruck.com. Preordering is available online starting Nov. 1.
"Generations of families and fans have made the Hess Toy Truck part of their holiday celebrations and have come to appreciate its history, quality and value," said Rick Lawlor, Vice President Retail Marketing at Hess. "We believe the time is right to introduce this tradition to families across the country, as the demand for and legacy of the Hess Toy Truck has grown well beyond our retail market of 16 East Coast states."
NEW YORK, May 17, 2012 -- Hess Corporation today announced the latest addition to the company's Miniature Truck series – a limited edition Hess Toy Truck and Airplane.
For the past 15 years, the Miniature Truck series has paid tribute to a popular Hess holiday Toy Truck from the past. This year's edition, a mini replica of the 2002 18-wheeler flatbed tractor trailer and airplane, features:
The 2012 Hess Miniature Truck and Airplane goes on sale Friday, May 25 exclusively at participating Hess and Hess Express retail stores for $6.99 plus tax, while supplies last – Energizer batteries are included.
The Hess Toy Truck, launched in 1964, is one of the longest running toy brands on the market. For a complete list of Hess Toy Trucks through the years or to find a Hess location, please visit: http://www.hesstoytruck.com. Find us on Facebook: http://www.facebook.com/hesstoytruck.