MGA Entertainment in Partnership with Justice Reveals Stellar New Brand Novi Stars™
Earth Landing: August 2012
LAS VEGAS, June 13, 2012 -- International Licensing Expo -- What on Earth is Going On?! Award-winning toy manufacturer MGA Entertainment, makers of the hit toy franchises Bratz®, Lalaloopsy™ and Little Tikes®, in partnership with Justice, the hottest destination for tween apparel, accessories and lifestyle products, announces the terrestrial landing of Novi Stars™. Available at Justice stores and major retailers beginning August 2012, Novi Stars™ is a new girls property and cosmic branded entertainment that combines outrageous, other-worldly adventure with cutting edge toy features never before seen in doll play. Filled with rich relatable storylines and humorous character content, the Novi Stars™ are on a galactic mission to meet new friends, try new things and find out what on Earth is going on?!