Raving Toy Maniac

Hasbro Film, Television Programming and Licensed Merchandise Driving Global Retail Growth

LAS VEGAS -- June 11, 2012 -- Hasbro, Inc. is set to arrive at the 2012 International Licensing Expo in Las Vegas on June 12 to showcase its global mega brands, including TRANSFORMERS, NERF, MY LITTLE PONY, LITTLEST PET SHOP, MONOPOLY, PLAYSKOOL and G.I. JOE. Ranked as a top 10 global licensor based on annual retail sales, Hasbro is continuing to expand its worldwide licensing programs, invest in resources and talent and generate incremental revenues from merchandise, digital gaming, box office and television programming.

"Hasbro continues to accelerate its retail footprint based on highly innovative and on-trend licensed merchandise and supporting programs that resonate with today's global consumer," said Simon Waters, Senior Vice President, Global Brand Licensing and Publishing at Hasbro. "Our track record and relationships with retailers and licensees worldwide has positioned the company to become the preeminent provider of immersive lifestyle brand experiences for the entire family."

Mattel Leverages Powerful Portfolio of Properties and Global Footprint to Grow Toy Brands into Lifestyle Brands

Barbie®, Hot Wheels®, Monster High® and Fisher-Price® Extend Play Outside of the Toy Box with New Global Consumer Products Initiatives

LAS VEGAS -- June 11, 2012 -- At the 2012 Las Vegas Licensing International Expo, Mattel, Inc. will showcase its powerful portfolio of iconic brands and successful properties. Mattel is the worldwide leader in the design, manufacturing and the marketing of toys and family products, and leads the way in translating the most popular toy brands in the industry into lifestyle brands through innovative and impactful partnerships around the world. Las Vegas Licensing International Expo will serve as the platform for the company to introduce new and exciting partnerships to an industry audience.

Behold The Magical Powers of ... Bratzillaz™

The Bewitching Glam Cousins of the Bratz® Conjure Up Magical Fun in 2012!

LAS VEGAS, June 13, 2012 -- International Licensing Expo -- Award-winning toy manufacturer MGA Entertainment extends 'best witches' to all who love fantasy play with the summer debut of Bratzillaz™, an all-new line of charmed fashion dolls who possess extraordinary magical powers. The enchanted good witch cousins of the popular Bratz®, Bratzillaz™ takes girls on a supernatural flight of imagination and discovery to reveal their own inner secrets and special powers, including the ability to communicate with animals, fly through the air, see into the future and find true love. Designed to encourage a girl's imagination to dream big, the powers of Bratzillaz™ will magically appear in retail toy aisles and young girls' hearts in July 2012.

Prepare to be transported to a mesmerizing world where magic meets glam as MGA Entertainment invites you to meet Bratzillaz™:

Warner Bros. Consumer Products Lights Up Licensing International Expo 2012 With Major Content Support For Entertainment Licensing Portfolio

Man of Steel and the Two Films Based on The Hobbit Ignite Film Merchandising Opportunities

BURBANK, Calif., June 12, 2012 -- With an impressive marquee line-up - anchored by three tent-pole films, and highlighted by pop-classic favorites, diverse animated fare and the global expansion of its themed entertainment business - Warner Bros. Consumer Products (WBCP) brings unmatched content support to this year's Licensing International Expo, offering a rich portfolio of entertainment properties for fans around the world. A powerhouse roster of partners and a myriad of programs will help drive the company's licensing, merchandising and retail business in 2012 and beyond.

MGA Entertainment in Partnership with Justice Reveals Stellar New Brand Novi Stars™

Earth Landing: August 2012

LAS VEGAS, June 13, 2012 -- International Licensing Expo -- What on Earth is Going On?! Award-winning toy manufacturer MGA Entertainment, makers of the hit toy franchises Bratz®, Lalaloopsy™ and Little Tikes®, in partnership with Justice, the hottest destination for tween apparel, accessories and lifestyle products, announces the terrestrial landing of Novi Stars™. Available at Justice stores and major retailers beginning August 2012, Novi Stars™ is a new girls property and cosmic branded entertainment that combines outrageous, other-worldly adventure with cutting edge toy features never before seen in doll play. Filled with rich relatable storylines and humorous character content, the Novi Stars™ are on a galactic mission to meet new friends, try new things and find out what on Earth is going on?!

BBC WORLDWIDE AT LICENSING EXPO 2012

Featuring key brands Doctor Who, Top Gear, BBC Earth, and Lonely Planet

New York, NY - June 8, 2012 - BBC Worldwide returns to Las Vegas to showcase its continuing strong portfolio of television properties at the Licensing Expo 2012. The commercial arm of the BBC will be seeking new partners for key brands like Doctor Who, Top Gear, BBC Earth, Lonely Planet and more, as they continue to expand internationally.

DOCTOR WHO

The international iconic brand and television hit Doctor Who is the longest-running sci-fi series in the world and continues to earn critical acclaim as BBC AMERICA's highest rated series. From award-winning lead writer and executive producer Steven Moffat (Sherlock, The Adventures of Tintin) and starring Matt Smith as the eleventh Doctor, Doctor Who was the #1 downloaded series on the iTunes store for 2011 in North America and has been featured on NBC's Today Show, CBS's The Late Late Show with Craig Ferguson and G4's Attack of the Show.

Licensing Show Set to Light Up with Looney Tunes

BURBANK, Calif., June 7, 2012 -- If you "tawt you taw a puddy tat" or you've been asking yourself "What's up, Doc!?," it might just be because the beloved characters that have made such sights and sayings part of the universal lexicon are hotter than ever. Warner Bros. Consumer Products (WBCP) is looking to turn up the heat next week in Las Vegas as it showcases a robust Looney Tunes licensing program for retailers and licensees from around the world at Licensing Show 2012.

"The Looney Tunes are everywhere right now - animation, theatrical shorts, online, video games, home video and, of course, merchandise. All of this activity and success is driving our opportunities to develop a refreshed and ever-expanding product line for fans of all ages," said Brad Globe, President of Warner Bros. Consumer Products.

Zap! Bam! Pow! Warner Bros. Consumer Products Unveils Licensing Program for 1960's Batman Classic TV Series at Licensing Show 2012

BURBANK, Calif., June 7, 2012 -- Holy Licensing Program, Batman! Warner Bros. Consumer Products (WBCP) unveiled today, in advance of Licensing Show 2012, a new licensing program inspired by the classic 1960's television series, Batman. The program will feature captured photography from the live-action series, as well as the illustrated character art inspired by the series' animated opening sequence, and will incorporate the vehicles, gadgets and catchphrases that have made the show a cultural phenomenon.