Raving Toy Maniac

Dolphin Entertainment, Mattel To Develop, Produce "Max Steel," Open Road Films To Distribute For Wide Theatrical Release

HOLLYWOOD, Calif., Sept. 4, 2013 -- Dolphin Entertainment, Inc. and Mattel, Inc., have partnered to develop the live-action, feature-length film "Max Steel" based on Mattel's franchise property of the same name. The film will be produced by Dolphin Films, a newly-formed subsidiary of Dolphin Entertainment. Open Road Films will distribute "Max Steel" in the U.S. as the first of a multi-picture agreement with Dolphin Films. The film will be given a wide release in theaters in the fourth quarter of 2014.

"Today marks the beginning of an exciting new relationship between Dolphin Entertainment and Mattel, two companies that have consistently worked to delight and entertain children all over the world," said Bill O'Dowd, CEO, Dolphin Entertainment. "We couldn't think of a better property to kick off Dolphin's feature film division than Max Steel, which tells a story of the power of friendship and teamwork, with a heavy dose of humor – all qualities we hope to bring to our partnership with the Mattel team."

VIZ MEDIA ANNOUNCES 2013 LAUNCH OF MAX STEEL™ ORIGINAL GRAPHIC NOVELS BASED ON NEW KIDS ANIMATED SUPERHERO SERIES

Teenager "Max" Teams With Alien Sidekick "Steel" To Protect Earth From Evil Villains - All While Finishing His Homework!

San Francisco, CA, January 29, 2013 - VIZ Media, LLC (VIZ Media), the largest distributor and licensor of anime and manga in North America, has announced its newest forthcoming original graphic novel series with the launch of MAX STEEL. Scheduled to debut in the Fall of 2013, MAX STEEL will be published under the VIZ Kids imprint, is rated 'A' for All Ages, and will carry an MSRP of $7.99 U.S. / $9.99 CAN.

Developed by Mattel, MAX STEEL is a global boy's entertainment franchise spanning toys, publishing and consumer products. In addition, a new MAX STEEL CGI animated series co-produced with FremantleMedia Enterprises (FME) will premiere in the U.S. on the Disney XD channel on March 25, 2013.

Mattel Launches New Global Entertainment Franchise Max Steel™

New Multi-Platform Venture Will Feature Animated Superhero TV Series Broadcast in More Than 100 Global Markets, Turbo-Charged Online Content Hub and Robust Toy and Consumer Products Line

EL SEGUNDO, Calif. -- January 28, 2013 -- Max Steel™, a wholly-owned intellectual property from Mattel, makes its global debut in March with an animated superhero series premiere on Disney XD in the United States and globally on major network operators. The multi-platform action-adventure entertainment franchise will also introduce a dynamic web destination, featuring rich content, including interactive gameplay. Additional property support includes a suite of products, spanning action figures, vehicles, role play items and a diverse line of consumer products available summer 2013.

Teen Action-Hero Max Steel Makes Global Series Debut

LONDON 5 OCTOBER, 2012: Mattel, Inc., and FremantleMedia Enterprises (FME), announced today a premier slate of international television sales including a major US broadcasting deal with Disney XD for Max Steel®. The action-adventure CGI animated series based on the Mattel franchise of the same name, Max Steel, will begin broadcast globally in spring 2013.

With buyers in more than 100 territories securing broadcast rights, Max Steel has procured and set the stage for a global viewing audience. FME, which has international distribution rights outside of the US, has confirmed sales of the series to: Cartoon Network and Boing in Italy and Spain; Lagardere in France; Canal Panda in Portugal; as well as two major multi-territory deals with Turner Broadcasting System Asia Pacific and Disney XD.