Raving Toy Maniac

Hasbro and Marvel 'Hero Up' in 2012 with Expanded Line Based on 'MARVEL SUPER HERO SQUAD'

Super Hero Adventures, Based On the Hit 'Super Hero Squad' Cartoon Coming to The Hub, Will Debut New Action Figures, Playsets and Plush at New York Toy Fair

PAWTUCKET, R.I. -- January 18, 2012 -- Hasbro, Inc. continues to grow and expand its long-term strategic partnership with Marvel Entertainment, LLC, as the global branded play company announces an expanded line of products in its MARVEL SUPER HERO ADVENTURES line. The MARVEL SUPER HERO ADVENTURES brand, which launched under the PLAYSKOOL banner in Fall 2011 based on the popular MARVEL SUPER HERO SQUAD animated program, will bring new excitement from the MARVEL Super Hero Universe to preschoolers and fans of all ages in 2012.