Raving Toy Maniac

Hasbro and The Tetris Company Announce New Face-to-Face Games Based on World-Famous TETRIS® Video Game

JENGA, BOP IT! Get TETRIS® Twist for 2013

PAWTUCKET, R.I. -- January 18, 2013 -- Today, Hasbro, Inc., a global leader in gaming, and The Tetris Company, LLC, the exclusive licensor of the TETRIS® brand, announced a licensing deal to bring TETRIS, one of the world's most successful video game brands, into a new world of face-to-face gaming developed by Hasbro. Through this agreement, Hasbro has obtained the license to manufacture and globally market multiple face-to-face games based on the TETRIS brand.

"For almost 30 years, the TETRIS game has been played by hundreds of millions of players across nearly every mobile and video gaming platform," said Henk Rogers, Managing Director of The Tetris Company. "We're thrilled to be teaming up with Hasbro to expand the TETRIS brand and give our fans fun, challenging face-to-face formats to experience the 'Tetris Effect' in a unique way."