HEXBUG® CREATOR PARTNERS WITH GLOBAL KIDS HIT MOSHI MONSTERS™ TO LAUNCH ALL NEW BOBBLE BOTS™ BRAND & PRODUCT LINE
Innovation First International inks deal with Mind Candy to bring Bobble Bots™ Moshi Monsters to retail in Europe and North America this Spring
Greenville, Texas – January 10, 2012 – Innovation First International, masterminds behind the internationally recognized HEXBUG® Micro Robotic Creatures brand, today announced it is launching a new Bobble Bots™ brand and product line. For this new licensing partnership, the company has joined forces with Mind Candy – the entertainment firm behind the globally successful Moshi Monsters brand – on the debut range: Bobble Bots™ Moshi Monsters. Due to hit shelves across Europe and North America this Spring, the new brand marks Innovation First's ongoing expansion at retail.