Raving Toy Maniac

Moshi Monsters Celebrates Fifth Birthday

LONDON, May 1, 2013 --

- 80m registered users worldwide -

- $250m Total gross retail sales to date across all Moshi products -

Global kid's phenomenon Moshi Monsters™ celebrates its fifth birthday with a special party in London this week.

Parent company Mind Candy will be celebrating the five year success of its hero brand, which has reached milestones including, 80 million registered users and a quarter of a billion (USD) total gross retail sales on all Moshi Monsters products sold globally to date. (This is $250m (USD) total gross retail sales across all Moshi Monsters products - including partners. This is not Mind Candy's revenue.)

Moshi Monsters™ Happy Meal™ Promotion Launches In The US

Collect Moshi Monsters' Happy Meal Toys in McDonald's restaurants - December 14 to January 10

NEW YORK, Dec. 12, 2012 -- Starting December 14, the monstrously popular kids hit, Moshi Monsters will invade McDonald's restaurants throughout North America for a Moshi Monsters Happy Meals promotion. The special program will give fans from coast-to-coast a chance to get their hands on exclusive Moshi Monsters toys for four weeks during the holiday season.

One of eight different colorful characters from the Moshi Monsters universe will be featured in every McDonald's Happy Meal, including an all-new, top-secret mystery Moshling to be unveiled as part of the month-long promotion. The collectible figures (exclusive to McDonald's) will include fan favorites Katsuma, Poppet and IGGY along with Furi, Jeepers, Shishi and Luvli, while supplies last. Each Happy Meal also comes with a free 3-day membership to http://MoshiMonsters.com.

HEXBUG® CREATOR PARTNERS WITH GLOBAL KIDS HIT MOSHI MONSTERS™ TO LAUNCH ALL NEW BOBBLE BOTS™ BRAND & PRODUCT LINE

Innovation First International inks deal with Mind Candy to bring Bobble Bots™ Moshi Monsters to retail in Europe and North America this Spring

Greenville, Texas – January 10, 2012 – Innovation First International, masterminds behind the internationally recognized HEXBUG® Micro Robotic Creatures brand, today announced it is launching a new Bobble Bots™ brand and product line. For this new licensing partnership, the company has joined forces with Mind Candy – the entertainment firm behind the globally successful Moshi Monsters brand – on the debut range: Bobble Bots™ Moshi Monsters. Due to hit shelves across Europe and North America this Spring, the new brand marks Innovation First's ongoing expansion at retail.