Raving Toy Maniac

THE MAGIC OF SKYLANDERS SWAP FORCE MAKES ITS WAY TO NINTENDO 3DS THIS FALL

Leader in the Toys-To-Life Genre Unites with the #1-Selling Video Game Hand-Held Platform to Deliver Unprecedented Fun for Fans

SANTA MONICA, Calif. - August 29, 2013 – Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, Inc. (NASDAQ: ATVI) is gearing up to deliver the innovation of "dynamic swapability" to the top selling Nintendo 3DS™ hand-held system(1) this fall with the highly anticipated launch of Skylanders SWAP Force. The $1.5 billion Skylanders® franchise continues to lead the video game industry in overall retail sales worldwide.(2)

Skylanders SWAP Force™ "Mixes It Up" at Toy Fair 2013

From the Innovators Who Brought "Toys to Life" Comes an Entirely New Innovation – Swapability

16 New Characters With Swappable Top and Bottom Halves Can Be Customized into More Than 250 Unique Combinations, Taking Skylanders and the "Toys to Life" Category to a New Level

Stellar HD Graphics Deliver Cinema-Quality Visuals and Storytelling, Immersing Players in Gameplay Like Never Before

SANTA MONICA, Calif. -- February 5, 2013 -- In just over a year, the novel concept of bringing toys to life has made Skylanders one of the most beloved and successful children's video game franchises of all time(1), establishing a new category in family entertainment. Today, Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, Inc. (NASDAQ: ATVI), revealed Skylanders SWAP Force, the next installment in the popular franchise, which will be featured at Toy Fair 2013, February 10-13 at the Javits Center in New York City, in booth 3061.