Raving Toy Maniac

Hasbro's Beloved EASY-BAKE Brand Celebrates 50 Years of Baking Sweet Memories

Milestone Anniversary for the Classic Cooking Toy Brand Commemorated with a Fresh Take on the Popular EASY-BAKE Ultimate Oven

PAWTUCKET, R.I. -- February 4, 2013 -- This year, Hasbro, Inc. celebrates 50 years of classic kitchen play with the iconic EASY-BAKE brand, stirring up culinary inspiration for generations of young chefs everywhere. To commemorate this milestone anniversary, the EASY-BAKE brand will 'mix things up' and unveil a new color scheme for its popular EASY-BAKE Ultimate Oven: a sleek silver, blue, and black model.

A pop culture staple since it first appeared in 1963 and one of Hasbro's top-selling items of today, EASY-BAKE ovens continue to be cherished favorites for bakers-in-the-making. In 50 years, more than 30 million EASY-BAKE ovens have been sold and more than 150 million mix refills used.