MEGA Brands announces new partnership with Universal Partnerships & Licensing to launch Despicable Me™ building sets this holiday season
'#MINIONMONTAGE CHALLENGE' RAMPS UP TO LAUNCH
MONTREAL, Oct. 21, 2014 - MEGA® Brands Inc., a member of the Mattel family of companies, has announced today a multi-year global licensing partnership with Universal Partnerships & Licensing (UP&L) to develop a new kids construction line based on the phenomenally successful Despicable Me franchise from Universal Pictures and Illumination Entertainment.
MEGA Brands' new partnership with UP&L will introduce builders and fans to the only toy line that brings the iconic and playful world of Minions to life through building. In stores as of December 2014, the Mega Bloks® Despicable Me construction sets will offer fully buildable iconic characters, locations and vehicles, inspired by the blockbuster sequel, Despicable Me 2.
Mega Bloks Hot Wheels™ Construction Sets Unveiled At New York Toy Fair
MEGA Brands and Mattel continue to expand construction lines
MONTREAL/NEW YORK, Feb. 10, 2013 - MEGA Brands launches its brand-new Mega Bloks Hot Wheels™ collection today at the 2013 American International Toy Fair. Toy insiders will get a full preview of the highly-anticipated construction line hitting stores this summer.
Following their successful launch of the Mega Bloks Barbie line in Holiday 2012, MEGA Brands and Mattel continue to expand the construction category with a full range of building sets based on the iconic and best-selling Hot Wheels® brand. Mega Bloks Hot Wheels brings together the speed, action and performance of this world famous boys brand with easy building fun, cool action features and the world's first collectible Hot Wheels micro-action-figures.