UglyDoll Keys & Key Chains

Pretty Ugly LLC™ and Howard Keys Enter Into License Agreement

Green Brook, NJ, January 27, 2014 - Pretty Ugly, LLC™, owner of the UGLYDOLL® grants license to Howard Keys to produce keys, key chains and lanyards in North America, Canada and selected International Territories.

"The key to success is introducing a practical and comical way to avoid misplacing your house keys. So, we're introducing hilarious character branded keys and lanyards," said Alita Friedman, Chief Operating Officer.

Howard Keys Owner and CEO Howard Goldberg states, "We are excited about adding Uglydoll keys to our lineup and look forward to introducing to the marketplace a highly unique and creative line of keys."

About Howard Keys

Howard Keys is the #1 supplier of printed keys for the North American market including keys from Disney, Hello Kitty, Lucasfilm Star Wars, Betty Boop, Elvis Presley, Garfield and others.

About Pretty Ugly, LLC/UGLYDOLL

David Horvath & Sun-Min Kim created the first UGLYDOLL hand-sewn plush toy in 2001. Since the inception of the first character, Wage™, who David drew on a love letter to Sun-Min, UGLYDOLL has grown into an entire universe of characters, stories, and products for all ages.

The UGLYDOLL brand was launched in 2002 by Pretty Ugly, LLC with offices in Los Angeles and New Jersey. The property is distinguished by David & Sun-Min's unique aesthetic and voice defining "ugly" as distinctive and unique. The award winning UGLYDOLL characters appear in a variety of toys, books, apparel, and other licensed products that are available in thousands of stores, worldwide. For more information, please visit www.uglydolls.com