Raving Toy Maniac

DreamWorks Animation Teams with Hasbro for Two Tentpole Franchise Properties

Leading Branded Play Powerhouse Comes Aboard for B.O.O.: Bureau of Otherworldly Operations and Trolls

GLENDALE, Calif. & PAWTUCKET, R.I. -- July 31, 2013 -- In a powerful ghost and troll combo pack, Hasbro, Inc., a leading branded play company, and DreamWorks Animation have entered into an agreement to create toys and games inspired by DreamWorks Animation's B.O.O.: Bureau of Otherworldly Operations and Trolls properties. Through this deal, Hasbro will unveil franchise-inspired product lines across major toy categories, with theatrical releases supporting B.O.O. and Trolls arriving in theaters in 2015 and 2016, respectively.

"B.O.O. and Trolls are incredible properties and we are thrilled to be collaborating with DreamWorks at the very early stages of these great franchises," said Samantha Lomow, Senior Vice President of Global Brand Strategy and Marketing at Hasbro. "Both properties offer rich and expansive play patterns and we cannot wait to get started."

DreamWorks Animation Acquires IP For Trolls With Plans To Take Iconic Dolls' Brand (And Hair) To New Heights

American Girl Branding Vet Shawn Dennis Tapped to Head Trolls Global Franchise

GLENDALE, Calif., April 11, 2013 -- DreamWorks Animation SKG, Inc. has acquired the IP for the iconic Troll franchise from the Dam Family and Dam Things of Denmark with plans to introduce the beloved brand to a new generation of fans around the world. In support of the brand's enormous global potential, DreamWorks Animation has named American Girl veteran Shawn Dennis as head of brand development to cultivate this classic franchise.

"Trolls is a brand with over fifty years of deep heritage and we are thrilled to bring this iconic, multi-generational property to DreamWorks Animation," said Chief Operating Officer Ann Daly. "We have big plans for this franchise and Shawn Dennis is uniquely suited to lead this charge. She helped grow the American Girl brand into a household name and by bringing this expertise to Trolls she will introduce these characters to legions of new fans around the world."