Raving Toy Maniac

Hasbro Launches KRE-O Cityville® Invasion, Innovative Construction Line Featuring New Sonic Motion Technology

Kids will be Wowed by Zany New Characters, Movement and KRE-O CITYVILLE INVASION App from ZYNGA®

Pawtucket, R.I. – August 1, 2013 – Dr. Mayhem's henchmen are invading and it's up to builders nationwide to keep their city creations safe! Hasbro, Inc., in collaboration with Zynga®, expands its popular KRE-O construction line with the introduction of the KRE-O CITYVILLE® INVASION collection, brick-based sets which turn ordinary cityscapes into madcap environments where builders' imaginations can run as wild as Dr. Mayhem. In addition to mischievous new KREON figures including zombies, gorillas, and vampires, several of the KRE-O CITYVILLE INVASION sets include playful sounds and SONIC MOTION TECHNOLOGY, a unique new innovation to the construction category.

Hasbro's KRE-O Construction Brand Returns to Comic-Con International

Hasbro Announces KRE-O DUNGEONS & DRAGONS, and Gives First Look at KRE-O CITYVILLE INVASION, Never-Before-Seen KRE-O TRANSFORMERS, KRE-O G.I. JOE, and KRE-O STAR TREK Building Sets

PAWTUCKET, R.I. & SAN DIEGO -- July 2013 -- In anticipation of Comic-Con International in San Diego, Hasbro, Inc., announced today the expansion of their KRE-O construction brand to include DUNGEONS & DRAGONS, the iconic fantasy entertainment brand from Wizards of the Coast, a subsidiary of Hasbro, Inc. Fans at Comic-Con should stop by the Hasbro booth on Friday, July 19 at 9:00-10:00a.m. for a chance to receive a special edition KRE-O DUNGEONS & DRAGONS collectible poster while supplies last and view early KREON models. Kids and fans will be able to find KRE-O DUNGEONS & DRAGONS building sets at retail locations in January, 2014.

Hasbro to Showcase Its Iconic Pop Culture Brands at Comic-Con International

Premier Branded Play Company to Debut its New TELEPODS Play Experience, KRE-O CITYVILLE INVASION line and Celebrate TRANSFORMERS, MY LITTLE PONY and More with Fans in San Diego

INDIANAPOLIS SAYS "YO JOE!" AND WELCOMES THE 19th ANNUAL G.I. JOE CONVENTION

G.I. Joe Con 2013 Kicks Off with Hundreds of Paratrooper KRE-O G.I. JOE KREON Figures

Indianapolis - March 28th, 2013 - Fun Publications, Inc., licensee for Hasbro's official G.I. JOE Collectors' Convention, G.I. Joe Con, is pleased to announce that this year's premier G.I. JOE fan event will kick-off in true G.I. JOE fashion as hundreds of KRE-O G.I. JOE KREON figures are launched from the Indiana Government Center Garage (north side) at 10:30 am ET Friday, April 5, 2013. The KRE-O G.I. JOE KREON figures are an all-new offering from Hasbro and are available exclusively at Toys"R"Us stores nationwide and online at http://Toysrus.com. All media outlets are invited to cover this fantastic kick-off event (registered convention attendees only), which is just one of the many festivities being held at the JW Marriott on April 5-7, 2013, in the great city of Indianapolis.

Hasbro Showcases Portfolio of Brands and Innovative New Play Experiences at the 110th American International Toy Fair

Premier Global Branded Play Company Highlights New Introductions from TRANSFORMERS, MY LITTLE PONY, PLAY-DOH, FURBY and More

NEW YORK -- February 7, 2013 -- Hasbro, Inc., home to many of the world's favorite entertainment and playtime brands, will celebrate new initiatives and product launches at the largest toy industry expo in the western hemisphere.

"Hasbro continues to deliver the best in branded play to consumers around the world with our unparalleled portfolio of multi-platform properties including TRANSFORMERS, MY LITTLE PONY and MONOPOLY," said John Frascotti, chief marketing officer, Hasbro. "In 2013 Hasbro will offer a wide variety of new ways to experience our brands across multiple formats, making them available anytime and anywhere consumers want."

Hasbro Returns to Comic-Con International to Showcase Its Iconic Pop-Culture Brands

The Branded Play Company Continues to be the Premiere Destination for fans of Giant Robots, Super Heroes, Intergalactic Battles, Magical Ponies and More at Comic-Con in San Diego

THE KRE-O BRAND FROM HASBRO "BUILDS" A MAJOR PRESENCE AT COMIC-CON INTERNATIONAL AND UNVEILS NEW STAR TREK AND TRANSFORMERS BUILDING SETS

Teaser Trailer for KRE-O STAR TREK Digital Short Produced by Bad Robot Also Unveiled in Anticipation of Premier Pop Culture Event in San Diego

Pawtucket, R.I. – July 6, 2012 - At Comic-Con, the KRE-O brand from Hasbro, Inc. boldly goes where no one has gone before. Based on the upcoming STAR TREK sequel from Paramount Pictures and directed by J.J. Abrams, the KRE-O STAR TREK line, under license from CBS Consumer Products, features a variety of vehicles from the movie along with fun KREON figures based on iconic STAR TREK characters. Fans will be able to see the KRE-O STAR TREK U.S.S. ENTERPRISE set and KIRK, SPOCK and BONES KREON figures for the first time in person at the Hasbro Comic-Con booth (#3213) beginning on Preview Night, July 11.

Hasbro Teams Up with CBS Consumer Products for STAR TREK Toy Line

Product Line Fueled By Upcoming Major Motion Picture in 2013 to Include KRE-O STAR TREK Building Sets and More

PAWTUCKET, R.I. -- February 10, 2012 -- Hasbro, Inc. announced today it has entered into agreement with CBS Consumer Products to manufacture and globally market a variety of products based on the STAR TREK property beginning in 2013. The toy line will launch in support of the STAR TREK movie sequel from Paramount Pictures, which will open May 17, 2013.

Leading the product offering from Hasbro will be a line of premium KRE-O STAR TREK building sets featuring fantastical spaceships and legendary characters from the franchise. The KRE-O STAR TREK sets will offer high-quality KRE-O bricks as well as new KREON figures in the likeness of popular characters. Among its additional new play experiences, Hasbro will also offer robust line of roleplay toys for kids and fans to act out the intergalactic saga as well as select new figures.

Hasbro to Debut Innovative New Play Experiences from Its Expansive Portfolio of Iconic Brands at the American International Toy Fair

Product Highlights Include 'Off the Board' Gaming Experiences, Brand Reinventions and Exciting New Property Introductions

PAWTUCKET, R.I. -- February 2012 -- Hasbro, Inc. will unveil a wide variety of new toys and gaming experiences at the 109th American International Toy Fair beginning Sunday, February 12 in New York City. The Company, currently in the midst of an exciting transformation into a global branded play company, will not only be celebrating the reveal of new toys and games for 2012, but also a host of immersive brand experiences including new major motion pictures, video games, theme-park rides, television programming and more entertainment and lifestyle products based on many of its popular brands.