Raving Toy Maniac

Hallmark Signs New Licensing Agreement with Mattel

Barbie® ornaments and plush products will be available from Hallmark in 2015.

KANSAS CITY, Mo. - January 07, 2015 - Hallmark and Mattel today announced a new licensing agreement that will bring the Barbie® brand license back to Hallmark in 2015.

With this contract, Hallmark secures the rights to create holiday ornaments and plush products in the U.S. and Canada. The products will have broad distribution through multiple retail channels, with exclusive items in the nationwide network of Hallmark Gold Crown® stores.

"It's beyond exciting to have Barbie back at Hallmark," said Cindy Mahoney, Vice President – Hallmark Licensing. "The iconic Barbie brand is so beloved by families and collectors alike, particularly Holiday Barbie. And get ready, because we have some creative, quality products planned to celebrate Barbie's return."

The first new Barbie™ products from Hallmark will appear in Hallmark Gold Crown stores for Keepsake Ornament Premiere in July 2015.

Hallmark Unveils Plans, Reveals Exclusive Keepsake Ornaments for Comic-Con 2012

KANSAS CITY, Mo., May 30, 2012 -- Hallmark announces its return to Comic-Con International in San Diego - the largest comic book and popular arts convention in the world. Celebrating its fifth year at Comic-Con, Hallmark will provide more than 100,000 attendees access to Comic-Con-exclusive Hallmark Keepsake Ornaments, visits with a Keepsake Ornament artist and sneak peeks of products to be released in 2013.

During the convention, held July 11-15, 2012, Hallmark will sell limited quantities of the following Keepsake Ornaments:

• 4-LOM and Zuckuss: This two-pack features the criminal droid 4-LOM and Gand tracking expert Zuckuss from "Star Wars: The Empire Strikes Back™." Created exclusively for event sales, 4-LOM and Zuckuss are the last bounty hunters depicted in the film to become Keepsake Ornaments. Limited run of 1,000 sets ($35 per set).