Raving Toy Maniac

Matchbox® Celebrates 60 Years of Unstoppable Heroic Vehicle Adventures

Iconic Toy Brand Motors in Anniversary with 60 Cent Toy Cars at Retail and $60,000 "Hero" Scholarship

EL SEGUNDO, Calif. -- March 6, 2013 -- From fire trucks to dinosaurs to police cars in pursuit, Matchbox® has provided kids with unstoppable adventures and the durable vehicles and playsets to tackle them for six-decades of imaginative play. To commemorate its 60 year anniversary, Matchbox® is kicking off a three-month national campaign to honor heroes-in-training - the children who play with, and inspire, Matchbox®. The campaign includes the Matchbox® Heroes Wanted™ Sweepstakes with a hero-sized $60,000 college scholarship and a national retail promotion for fans to purchase Matchbox® diecast vehicles for just 60 cents for a limited time at participating retailers now through March 10th.