Saban to Develop My Pet Monsters Game

Saban Brands to Develop My Pet Monsters Game

Digital offering provides a fresh take on popular property from the early 90s

LOS ANGELES, June 12, 2012 -- Saban Brands will be giving people everywhere a taste of what it would be like to have a pet monster. The company is currently producing an app that incorporates the My Pet Monster property and characters.

The app, scheduled to launch later this year, will completely refresh the property. My Pet Monsters will include 3-D graphics and a social experience that lets users create, nurture, and share their monsters with friends.

"We continue to look at new and innovative ways to grow our audience through online and digital channels," said Elie Dekel, President of Saban Brands. "My Pet Monsters will be an engaging way to interact with your very own pet monsters on your mobile device."

My Pet Monster was a plush doll first introduced in 1986. As one of the few plush dolls marketed to boys at the time, My Pet Monster proved popular throughout the late 1980s and early 1990s. The property spawned a television show, live-action direct to video film, and a variety of products and merchandise.

About Saban Brands
Formed in 2010 as a subsidiary of Saban Capital Group, Saban Brands (SB) was established to acquire and develop a world-class portfolio of properties and capitalize on the company's experience, track record and capabilities in growing and monetizing consumer brands. SB applies a strategic transmedia management approach to enhancing and extending its brands in markets worldwide and to consumers of all ages. The company provides full-service management, marketing, promotion and strategic business development for its intellectual properties including comprehensive strategies unique to each brand, trademark and copyright management and enforcement, creative design, retail development, direct-to-consumer initiatives and specialized property extensions. SB is led by a superior management team with decades of experience in media, content creation, branding, licensing, marketing and finance. For more information, visit