Raving Toy Maniac

LEGO® JUNIORS Joins the Playroom
-Iconic themes and age-appropriate building experiences tailored for young builders-

NEW YORK, Feb. 14, 2014 -- AMERICAN INTERNATIONAL TOY FAIR -- LEGO Systems, Inc., makers of the world's leading construction toys, today announced its newest addition to the LEGO® building system - LEGO JUNIORS. Designed specifically for children four to six years of age, LEGO JUNIORS are fun, age-appropriate building sets that provide children with a positive first building experience. Available in March, LEGO JUNIORS sets will range in price from $9.99 to $49.99.

"LEGO JUNIORS is tailor-made to help young builders gain confidence, whether they are transitioning from LEGO DUPLO® or just starting to build with classic LEGO bricks," said Michelle Wilson, senior brand manager, LEGO Systems, Inc. "We know that construction play benefits young children on multiple dimensions nurturing cognitive and motor skills along with developing social, emotional and imaginative skills; we're thrilled to offer a new line to make it even easier for children to have a great first experience building."

A Positive First-Time Building Experience
Easy-to-follow building instructions, colorful photos and playful guidance help to ensure a smooth transition to independent building. Quick start elements and modular bricks and elements, such as walls and archways, facilitate easy builds -- giving children out-of-the-box success. Storytelling and creative play is inspired by a variety of iconic themes from police to horse farm to super heroes.

What Will They Build First?
With 13 LEGO JUNIORS products debuting in 2014 there is a variety of themes and sets to inspire every child.

Classic themes such as Construction ($14.99), Fire Emergency ($19.99), Police - The Big Escape, Race Car Rally and Pony Farm ($29.99 each), are joined by popular licenses including Spider-Man™: Spider-Car Pursuit ($12.99), Teenage Mutant Ninja Turtles™: Turtles™ Lair ($19.99) and Batman™: Defend the Batcave ($29.99).

Knights' Castle ($49.99) and The Princess Play Castle ($14.99) allow children to explore new kingdoms and far-off lands.

Vehicle Suitcase and House Suitcase ($24.99 each) are ideal travel companions for grab-and-go building fun.

About LEGO Systems, Inc.
LEGO Systems, Inc. is the North American division of The LEGO Group, a privately-held, family-owned company based in Billund, Denmark, one of the world's leading manufacturers of creatively educational play materials for children. The company is committed to the development of children's creative and imaginative abilities, and its employees are guided by the motto adopted in the 1930s by founder Ole Kirk Christiansen: "Only the best is good enough." Visit the virtual LEGO world at www.LEGO.com.