Raving Toy Maniac

Skylanders™ Figures Outsold All Other Action-Figure Properties in U.S. and Europe Year-to-Date in 2013(1)

Skylanders Giants #1 best-selling console and hand-held video game in dollars in both U.S. and Europe year-to-date in 2013(2)

SANTA MONICA, Calif. -- August 15, 2013 -- Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, Inc., announced today that Skylanders™ figures outsold all action-figure properties in the U.S. and Europe year-to-date in 2013 -- and the Skylanders property outpaced all toy properties overall in the U.K. year-to-date as of June 30, 2013.(1)

As of July 31, 2013, the Skylanders franchise has generated life-to-date more than $1.5 billion in worldwide retail sales(2); and year-to-date in 2013, in both North America and Europe, Skylanders Giants™ was the #1 best-selling console and hand-held game overall in dollars.(2)

MCDONALD'S® BRINGS SKYLANDERS GIANTS TO HAPPY MEAL®

Nine Skylanders Giants-Themed Happy Meal Toys & $10 Coupon for Skylanders Giants

SANTA MONICA, Calif. - April 10, 2013 - Skylanders Giants Happy Meals arrive at McDonald's restaurants as Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, Inc. (NASDAQ: ATVI), launches the company's first-ever partnership with McDonald's USA LLC, the nation's leading foodservice provider. In North America, the inaugural Skylanders Giants Happy Meal program will run from April 12 - May 2, while supplies last, and will rollout in other select countries later this year.

GameStop Announces Exclusive Skylanders Giants™ Offers

January 2013 - GameStop, the world's largest multichannel retailer of video games, has exclusive offers to further enhance your Skylanders Giants™ experience. The Scorpion Striker Battle Pack is available now for purchase at GameStop a full month before it's available at other retailers.

This new battle pack retails for $24.99 and features:

• Series 2 Zap character
• Hot Dog character
• In-game Catapult item
• Three trading cards
• Three sticker sheets with secret codes

Customers can also get one of four free Skylanders Giants Sidekick characters when they purchase $29.99 or more of Skylanders Giants characters or packs from GameStop from Jan. 16 through Jan. 31. This offer is only available at GameStop while supplies last.

With Skylanders Giants, players can take their favorite characters to new heights as ancient giants join the Skylanders in battling against a dark new threat. Customers can purchase the Scorpion Striker Battle Pack while supplies last at GameStop stores nationwide or online at http://www.GameStop.com.

Sakar to Debut New Line of Skylanders Giants™ Electronics and Accessories

A licensing deal with Activision sets the stage for an exciting line of consumer electronics and accessories featuring the new Skylanders Giants, the super-powered and super-sized gaming heroes

DALLAS, Oct. 2, 2012 -- Sakar International, a leading manufacturer of tech, toy and consumer electronics products, today announced a licensing agreement with Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, Inc., to create a line of accessories that feature the newest heroes from Skylanders Giants. The accessories will hit the shelves of Toys "R" Us this fall in the United States and Canada.

MEGA Brands and Activision announce worldwide licensing partnership

MEGA BLOKS Toys Based on SKYLANDERS Giants Coming This Fall

MONTREAL, May 30, 2012 - MEGA Brands Inc. and Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, Inc., announced today that they have entered into a multi-year, global licensing partnership to develop MEGA BLOKS & MEGA PUZZLES toys and puzzles inspired by Skylanders Giants™, the sequel to the #1 new kids videogame IP of 2011 - Skylanders Spyro's Adventure™.

The phenomenally successful Skylanders Spyro's Adventure video game franchise was the first ever to successfully merge physical toys and a virtual game world across leading videogame consoles. Starting this fall, Mega Bloks will take this adventure to another level by offering kids and collectors the ability to build and rebuild the wonderful characters and magical worlds from the new and highly anticipated Skylanders Giants video game.

Big Shoes Filled -- Skylanders Giants™ Revealed at the 2012 American International Toy Fair

New Game to Build on the Landmark Success of its Predecessor, Skylanders Spyro's Adventure™

Next Chapter in the Franchise Introduces More Than 20 New Figures Including Super-Sized Giants and Characters Featuring Light Technology

Global Marketing Partnership With Toys"R"Us Grows Alongside The Game

SANTA MONICA, Calif., Feb. 7, 2012 -- Bring Your Toys To Life™. This novel premise takes a monster step forward with the worldwide unveiling of Skylanders Giants, the follow-up to the most successful kids' IP launch of the year.(1) Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, Inc., will debut the sequel at the North American International Toy Fair in booths 3151 and 3251 at the Javits Center in New York City from February 12-15.