Raving Toy Maniac

It's a Monster Makeover Thanks to DC Comics General Mills and DC Comics partner on limited-edition Monsters Cereals

MINNEAPOLIS, Aug. 7, 2014 -- Monsters Cereals are arriving on store shelves now, and this year Count Chocula™, Franken Berry™ and Boo Berry™ have a brand new look - thanks to an exciting partnership with DC Entertainment, home to DC Comics.

For the first time ever, General Mills has partnered with four DC Comics artists to redesign this year's packaging for Monsters Cereals. DC Entertainment Co-Publisher Jim Lee redesigned Boo Berry, Dave Johnson gave Franken Berry a facelift, and Terry and Rachel Dodson restyled Count Chocula. The partnership stemmed from the DC Comics artists' love for Monsters Cereals and their enthusiasm for the opportunity to reinterpret the Monsters characters.

General Mills Partners With Warner Bros. Consumer Products And DC Entertainment For A Limited-Time-Only In-Box Promotion

Four exclusive DC Comics featuring Justice League Super Heroes are now available in specially marked boxes of Big G cereals

MINNEAPOLIS, March 4, 2013 -- Back by popular demand, select General Mills Big G cereals now include four collectible comic books featuring the iconic DC Comics' Justice League characters, on shelves now through April 2014. Four specialty issues created exclusively for General Mills, in partnership with DC Entertainment (DCE) and Warner Bros. Consumer Products (WBCP), can be found in grocery retailers nationwide, with a bonus fifth issue available only in select boxes of Cheerios™ at Target.