Raving Toy Maniac

Kellogg Releases Game App for The Amazing Spider-Man 2 Movie, Partners with Sony for New Sweepstakes

Superhero fans have exclusive access to new app and 1,000+ prizes, including free New York trip for two

BATTLE CREEK, Mich., April 21, 2014 -- Celebrating the upcoming The Amazing Spider-Man 2 movie, Kellogg Company is releasing a new Web-Slinging game App that provides superhero fans with an exclusive, interactive gaming experience and a way to become Spider-Man, themselves! If that's not enough, consumers can enter a giveaway and a new Kellogg sweepstakes with Sony for a chance to win more than 1,000 prizes, including a free trip for two to New York City.

"Spider-Man fans are gearing up for the film and we're casting a web of fun that everyone can enjoy," says Melissa Pawlowicz, senior director of Integrated Promotions at Kellogg Company.