Raving Toy Maniac

Hasbro Teams Up with Global Pop Phenomenon One Direction to Debut Toy and Game Collection

Fashion Dolls, Figures, and More Will Be Available Fall 2012

PAWTUCKET, R.I. -- April 24, 2012 -- Hasbro, Inc. announced today it has entered into agreement with worldwide musical sensation One Direction to produce a new line of toys and games based on the members of the popular boy band. Quickly becoming one of today's hottest musical groups, One Direction's debut album "Up All Night," which features the hit songs "What Makes You Beautiful," and "One Thing," rose swiftly to the top of pop charts across the world. With a large, dedicated fan base, including more than 4.7 million Facebook fans and 3.1 million Twitter followers, tickets for the group's debut tour in the U.K. sold out within minutes prompting expansion into tour dates in North America, Australia, and New Zealand.