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Barbie: 2012 Collector Advisory Panel

March 7, 2012 - The Barbie team has sent out their annual call for applications for their Collector Advisory Panel:

Love Barbie? Apply to join the 2012 Collector Advisory Panel!

For Eight Collectors Only

Apply now for the 2012 Collector Advisory Panel! Each year, eight Barbie® lovers get to share their collecting ideas, experiences, and passion with the Barbie® Collector team. And you could be one of them!

It all starts April 30th, when the Panel will be flown at Mattel's expense to Los Angeles for a day at Barbie® Collector headquarters. Meet with the design, production, web, and marketing teams, and get an exclusive look behind the scenes at the creation of new Barbie® dolls!

Apply Now

Fashion Angels Expands Monster High Offerings

Monster High™ Fashion Fads Are All The Rage At Toy Fair 2012

New York, NY - (February 12, 2012) - Fashion Angels Enterprises readies scary cool, craft and fashion kits, as it debuts all new items in its line of products licensed from Mattel for Monster High™.

Fashion Angels will unveil all new spooktacular Monster High™ licensed product items at New York Toy Fair 2012 (booth #117), like the Monster High™ Hair Chox, Monster High™ Fashion Sticker Stylist, and Monster High™ Velvet Poster Collection, that will join Fashion Angels' hottest selling product line.

Fashion Angels Enterprises CEO, Mark Miller, said, "We are extremely excited to add to our wildly popular product line for Monster High. The characters are so popular that we have really concentrated on adding some intensely innovative new items that complement the brand's fashion-forward, monster-chic aesthetic."

Mattel's Monster High: Ghouls Rule on DVD

monster high dvd

Mattel's Monster High™ and Universal Home Entertainment Form New Worldwide Marketing and Distribution DVD Partnership

Monster High™: Ghouls Rule! Available Fall 2012 on DVD and Digital Download

LOS ANGELES -- February 8, 2012 -- Mattel and Universal Pictures today announce a worldwide marketing and distribution alliance for the first ever feature-length DVDs from the hugely successful Monster High™ franchise. Monster High™: Ghouls Rule! will be the first direct-to-DVD, CG-animated film to be released under this new partnership. Centered around the perfectly imperfect teenage children of the world's most famous monsters, Monster High™ resonates with girls across the globe for its clever and humorous storytelling that captures the awkward, yet relatable, moments of being a teen in high school.

Mattel Completes Acquisition of HIT Entertainment

Mattel Completes Acquisition of HIT Entertainment
-- Includes #1 Licensed Preschool Property in the World: Thomas & Friends® --

EL SEGUNDO, Calif. -- February 1, 2012 -- Mattel, Inc. announced today that it completed the acquisition of HIT Entertainment from a consortium of funds led by Apax Partners for $680 million in cash. HIT Entertainment is one of the largest independent owners of preschool intellectual property, including Thomas & Friends®, Barney®, Bob the Builder®, Fireman Sam® and Angelina Ballerina®. The Company previously announced its proposed acquisition of HIT Entertainment by press release on October 24, 2011.

Mattel Reports 2011 Financial Results

Mattel Reports 2011 Financial Results and Declares Quarterly Dividend

Fourth Quarter Highlights

  • Worldwide net sales up 1% from the prior year;
  • Domestic gross sales down 2% and international gross sales up 5%;
  • Worldwide gross sales for core brands: Barbie® up 6%; Hot Wheels® up 11%; Core Fisher-Price® down 3% and American Girl® up 4%;
  • Gross margin increased 230 basis points of net sales; SG&A decreased 110 basis points of net sales;
  • Operating income was $497.5 million compared to operating income of $428.6 million in the fourth quarter of 2010; and
  • Earnings per share of $1.07 vs. prior year of $0.89.

Full-Year Highlights

  • Worldwide net sales up 7% from the prior year;
  • Domestic gross sales up 3% and international gross sales up 12%;
  • Worldwide gross sales for core brands: Barbie® up 12%; Hot Wheels® up 6%; Core Fisher-Price® up 2%; and American Girl® up 5%;
  • Gross margin decreased 30 basis points of net sales; SG&A decreased 160 basis points of net sales;

Fisher-Price Offers View-Master 3D Content

Fisher-Price and Spatial View Partner to Bring View-Master® 3D Content Into the Digital Age

EAST AURORA, N.Y., Jan. 10, 2012 -- Fisher-Price, Inc., the largest infant and preschool toy manufacturer and a subsidiary of Mattel, Inc., announced a new partnership with Spatial View Inc., a leading innovator in stereo 3D content distribution and auto-stereoscopic display technologies.

Fisher-Price will offer a selection of images from the company's View-Master image archive, regarded as the largest collection of 3D still images in the world. "The View-Master archive is a virtual treasure-trove of 3D imagery capturing over 100 years of history and culture," said Peter Snajczuk, Vice President of Marketing for Fisher-Price. "We're thrilled to be working with Spatial View to make these spectacular images available digitally for download from to a variety of 3D mobile devices and Internet-connected 3D TVs."

Fisher-Price Kid-Tough Portable DVR

Fisher-Price® Kid-Tough® Portable DVR Puts Preschoolers' Favorite TV Shows in the Palm of Their Hands

New device enables parents to digitally record any content that comes from their home cable box or satellite system and take it on the go!

EAST AURORA, N.Y., Jan. 9, 2012 -- Watching TV shows on the go has never been easier for preschoolers, thanks to the Fisher-Price® Kid-Tough® Portable DVR. Even new TV episodes can be recorded for viewing on this cool, kid-friendly, hand-held device.

Recording TV shows is easier than finding the remote! It takes parents only a matter of minutes to simply attach the Kid-Tough Portable DVR to its base unit that is connected to their TV and set top box (DVR, cable box, satellite box, digital converter box) and they can record their children's favorite TV shows. Recording can even be programmed for up to 24 hours in advance of the show's air time.

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