Raving Toy Maniac

Fisher-Price® Reveals Redesigned Little People® Characters

New Look for Iconic Brand Unveiled Today During Special Musical Performance with Genevieve Goings at Citi Pond® at Bryant Park™

EAST AURORA, N.Y., Feb. 5, 2013 -- Fisher-Price, Inc., the leading manufacturer of infant and preschool toys and a subsidiary of Mattel, has made an unprecedented investment to refresh its iconic, beloved Little People® brand and transform it from a toy brand to a lifestyle brand. The company executed a complete toy design refresh, complemented by an award-winning writing, illustration and musical team to contemporize the Little People brand for today's new generation of preschoolers, while preserving the charm that has contributed to the ongoing success of the brand's 54-year heritage.

Entertainment One Family Announces Debut Of Peppa Pig Toy Line Exclusively At Toys "R" Us®

-- For the First Time, Fans can Bring Peppa Home with New Playsets, Play Figures and Plush Dolls Inspired by the Popular Animated Series, Peppa Pig --

NEW YORK, Aug. 15, 2012 -- Kids can get ready to snort, giggle and play with the most charming little piggy on the block!

Entertainment One Family announced today the launch of an all-new line of Peppa Pig toys based on the hit animated television series, Peppa Pig. Manufactured by Fisher-Price, the leading brand of infant and preschool toys in the world, the new playsets, play figures and plush dolls will be available exclusively in Toys"R"Us stores nationwide beginning this August.

For the first time in the U.S., families can bring the magic of Peppa's world home with an assortment of toys that allows children to create their very own playtime adventures with Peppa Pig. Sound effects, surprise features and signature graphics perfectly capture the unique charm of the television show, providing children with a multidimensional play experience and endless hours of fun!

Toys"R"Us Secures U.S. Retail Exclusive for the Fisher-Price Peppa Pig Toy Line

LONDON, 30th May 2012: Entertainment One Family (eOne Family) today announces that Toys"R"Us has secured the exclusive retail rights to an all-new line of toys based on the hit animated TV series, Peppa Pig. The toys, designed specifically for the U.S. market and manufactured by Fisher-Price, will be available in Toys"R"Us stores nationwide beginning this August.

The full line of Peppa Pig toys will be merchandised in Toys"R"Us stores, anchored by signage featuring graphics based on the hit brand, providing high visibility for the entire collection. To continually promote Peppa Pig throughout the fall season, eOne will collaborate with Toys"R"Us on a variety of marketing activities.

The assortment of fun, Peppa Pig-inspired merchandise includes a Sip 'n Oink™ Tea Set, Hug 'n Oink™ Peppa Talking Plush, Schoolhouse and Tree House Playsets, Peek 'n Surprise Playhouse, a variety of delightful character figures and more.

Mattel Leverages Powerful Portfolio of Properties and Global Footprint to Grow Toy Brands into Lifestyle Brands

Barbie®, Hot Wheels®, Monster High® and Fisher-Price® Extend Play Outside of the Toy Box with New Global Consumer Products Initiatives

LAS VEGAS -- June 11, 2012 -- At the 2012 Las Vegas Licensing International Expo, Mattel, Inc. will showcase its powerful portfolio of iconic brands and successful properties. Mattel is the worldwide leader in the design, manufacturing and the marketing of toys and family products, and leads the way in translating the most popular toy brands in the industry into lifestyle brands through innovative and impactful partnerships around the world. Las Vegas Licensing International Expo will serve as the platform for the company to introduce new and exciting partnerships to an industry audience.

Toys"R"Us and DreamWorks Animation Unveil Global Exclusive "World of Madagascar" Brand

Toys"R"Us In-Store and Online Boutiques Celebrate Launch of New 3D Madagascar 3: Europe's Most Wanted in Theaters on June 8, 2012

WAYNE, N.J. and GLENDALE, Calif., June 1, 2012 -- Toys"R"Us and DreamWorks Animation SKG, Inc. today unveiled "World of Madagascar," a new brand featuring toys based on characters from all three Madagascar films, now available exclusively at Toys"R"Us online and in store locations around the world. Coinciding with the launch of Madagascar 3: Europe's Most Wanted, which arrives in theaters on June 8, Toys"R"Us is showcasing the "World of Madagascar" in Toys"R"Us stores throughout the United States during the month of June. Highlighted in the boutique are exclusive toys from Fisher-Price®, as well as a full range of lifestyle products inspired by the beloved Madagascar franchise.

Nickelodeon Debuts Its Strongest Entertainment Toy Portfolio Ever With New Products For Teenage Mutant Ninja Turtles, Winx Club, Team Umizoomi, Dora, SpongeBob, and Victorious at Toy Fair 2012

Playmates Toys, JAKKS Pacific, Fisher-Price, The LEGO Group, and Spin Master Will Partner with Nickelodeon to Unveil New Toys for 2012

NEW YORK, Feb. 9, 2012 -- Nickelodeon is headed to Toy Fair 2012 with its most comprehensive and diversified toy portfolio ever, based on popular entertainment brands for preschoolers, kids, and tweens. Nickelodeon will unveil products for both new and established properties, including Teenage Mutant Ninja Turtles, Winx Club, Team Umizoomi, Dora the Explorer, SpongeBob SquarePants, and Victorious.

Fisher-Price and Spatial View Partner to Bring View-Master® 3D Content Into the Digital Age

EAST AURORA, N.Y., Jan. 10, 2012 -- Fisher-Price, Inc., the largest infant and preschool toy manufacturer and a subsidiary of Mattel, Inc., announced a new partnership with Spatial View Inc., a leading innovator in stereo 3D content distribution and auto-stereoscopic display technologies.

Fisher-Price will offer a selection of images from the company's View-Master image archive, regarded as the largest collection of 3D still images in the world. "The View-Master archive is a virtual treasure-trove of 3D imagery capturing over 100 years of history and culture," said Peter Snajczuk, Vice President of Marketing for Fisher-Price. "We're thrilled to be working with Spatial View to make these spectacular images available digitally for download from ViewMasterDigital3D.com to a variety of 3D mobile devices and Internet-connected 3D TVs."

Fisher-Price® Kid-Tough® Portable DVR Puts Preschoolers' Favorite TV Shows in the Palm of Their Hands

New device enables parents to digitally record any content that comes from their home cable box or satellite system and take it on the go!

EAST AURORA, N.Y., Jan. 9, 2012 -- Watching TV shows on the go has never been easier for preschoolers, thanks to the Fisher-Price® Kid-Tough® Portable DVR. Even new TV episodes can be recorded for viewing on this cool, kid-friendly, hand-held device.

Recording TV shows is easier than finding the remote! It takes parents only a matter of minutes to simply attach the Kid-Tough Portable DVR to its base unit that is connected to their TV and set top box (DVR, cable box, satellite box, digital converter box) and they can record their children's favorite TV shows. Recording can even be programmed for up to 24 hours in advance of the show's air time.