Raving Toy Maniac

Fisher-Price® Reveals Redesigned Little People® Characters

New Look for Iconic Brand Unveiled Today During Special Musical Performance with Genevieve Goings at Citi Pond® at Bryant Park™

EAST AURORA, N.Y., Feb. 5, 2013 -- Fisher-Price, Inc., the leading manufacturer of infant and preschool toys and a subsidiary of Mattel, has made an unprecedented investment to refresh its iconic, beloved Little People® brand and transform it from a toy brand to a lifestyle brand. The company executed a complete toy design refresh, complemented by an award-winning writing, illustration and musical team to contemporize the Little People brand for today's new generation of preschoolers, while preserving the charm that has contributed to the ongoing success of the brand's 54-year heritage.