Raving Toy Maniac

October 7th 2014: Dr. Robotnik!

Dr. Ivo Robotnik, otherwise known as Dr. Eggman, has been Sonic the Hedgehog's archenemy for 23 years, and in that time he's become one of the most popular and recognisable villains in video game history. With his enormous ego and larger than life personality, it's only fitting that Dr Robotnik is the biggest statue we've ever produced. He'll be joining Sonic, Tails and other characters in our Classic Sonic line.

Danica Patrick Hits the Track in a Transforming Hot Wheels® Car in Sonic & All-Stars Racing Transformed™

SEGA and Mattel Team Up to Create an Immersive Sonic the Hedgehog Racing Experience with Limited Edition Diecast "Danicar" and In-Game Vehicle

SAN FRANCISCO -- October 10, 2012 -- SEGA® of America Inc. is thrilled to announce a unique partnership with Mattel, Inc. and the iconic Hot Wheels® brand, offering consumers an exciting cross-platform experience for the upcoming release of Sonic & All-Stars Racing Transformed. Within the video game, players who choose to race as Danica Patrick will be able to drive a custom transforming electric green Hot Wheels® vehicle, designed to navigate the dynamic land, sea and air environments. In addition to its in-game presence, the "Danicar" will also be available as an exclusive diecast vehicle available this holiday season with purchase of Sonic & All-Stars Racing Transformed at select retailers.