Nerf

Hasbro's Brand Summary for Comic-Con 2013

Hasbro to Showcase Its Iconic Pop Culture Brands at Comic-Con International

Premier Branded Play Company to Debut its New TELEPODS Play Experience, KRE-O CITYVILLE INVASION line and Celebrate TRANSFORMERS, MY LITTLE PONY and More with Fans in San Diego

Hasbro Announces NERF Toys for Dogs

Hasbro and Gramercy Announce the Launch of a Breakout Line for NERF DOG Including Toys, Agility and Training Items for Consumers' Loyal Sidekicks

LAS VEGAS -- June 18, 2013 -- Hasbro, Inc., today announced a strategic licensing program with Gramercy Products, Inc. to launch NERF DOG, a full range of NERF-inspired canine retrieving toys. The high-performance, tough and durable line will launch at Walmart stores throughout the U.S. beginning this summer followed by pet specialty stores in fall 2013.

"NERF DOG is a great example of Hasbro's strategic approach to marrying the sports action category with key brands like NERF," said Simon Waters, Senior Vice President, Global Brand Licensing & Publishing at Hasbro. "The new NERF DOG line will perfectly translate the DNA of the NERF brand into a fresh breakout line that encapsulates the inner drive shared both by dogs and their owners to engage in over-the-top active play. It promises to be quite fun for all."

Hasbro 2013 Licensing Summary

Hasbro Set to Drive Global Retail Programs with Strategic Licensing Supporting Company's Franchise Brands

PAWTUCKET, R.I. -- June 17, 2013 -- Hasbro, Inc. is set to arrive at the 2013 International Licensing Expo in Las Vegas on June 18 to showcase its global Franchise Brands, including TRANSFORMERS, NERF, MY LITTLE PONY, LITTLEST PET SHOP, PLAY-DOH, MAGIC: THE GATHERING and MONOPOLY. This year's lineup will highlight the company's continued momentum in bringing to market highly innovative brand extensions across key licensing categories such as publishing, digital gaming, apparel and plush, homewares, food, health and beauty.

"Hasbro is executing a highly focused and aggressive plan to extend its brand franchises in ways that are engaging for consumers worldwide," said Simon Waters, Senior Vice President, Global Brand Licensing and Publishing at Hasbro.

Following are the Hasbro properties that will take center stage at Licensing Expo:

TRANSFORMERS

Hasbro Licensing Show Summary

Hasbro Film, Television Programming and Licensed Merchandise Driving Global Retail Growth

LAS VEGAS -- June 11, 2012 -- Hasbro, Inc. is set to arrive at the 2012 International Licensing Expo in Las Vegas on June 12 to showcase its global mega brands, including TRANSFORMERS, NERF, MY LITTLE PONY, LITTLEST PET SHOP, MONOPOLY, PLAYSKOOL and G.I. JOE. Ranked as a top 10 global licensor based on annual retail sales, Hasbro is continuing to expand its worldwide licensing programs, invest in resources and talent and generate incremental revenues from merchandise, digital gaming, box office and television programming.

"Hasbro continues to accelerate its retail footprint based on highly innovative and on-trend licensed merchandise and supporting programs that resonate with today's global consumer," said Simon Waters, Senior Vice President, Global Brand Licensing and Publishing at Hasbro. "Our track record and relationships with retailers and licensees worldwide has positioned the company to become the preeminent provider of immersive lifestyle brand experiences for the entire family."

Hasbro Brand Summary for 2012 Toy Fair

Hasbro to Debut Innovative New Play Experiences from Its Expansive Portfolio of Iconic Brands at the American International Toy Fair

Product Highlights Include 'Off the Board' Gaming Experiences, Brand Reinventions and Exciting New Property Introductions

PAWTUCKET, R.I. -- February 2012 -- Hasbro, Inc. will unveil a wide variety of new toys and gaming experiences at the 109th American International Toy Fair beginning Sunday, February 12 in New York City. The Company, currently in the midst of an exciting transformation into a global branded play company, will not only be celebrating the reveal of new toys and games for 2012, but also a host of immersive brand experiences including new major motion pictures, video games, theme-park rides, television programming and more entertainment and lifestyle products based on many of its popular brands.

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