Raving Toy Maniac

Hasbro Set to Drive Global Retail Programs with Strategic Licensing Supporting Company's Franchise Brands

PAWTUCKET, R.I. -- June 17, 2013 -- Hasbro, Inc. is set to arrive at the 2013 International Licensing Expo in Las Vegas on June 18 to showcase its global Franchise Brands, including TRANSFORMERS, NERF, MY LITTLE PONY, LITTLEST PET SHOP, PLAY-DOH, MAGIC: THE GATHERING and MONOPOLY. This year's lineup will highlight the company's continued momentum in bringing to market highly innovative brand extensions across key licensing categories such as publishing, digital gaming, apparel and plush, homewares, food, health and beauty.

"Hasbro is executing a highly focused and aggressive plan to extend its brand franchises in ways that are engaging for consumers worldwide," said Simon Waters, Senior Vice President, Global Brand Licensing and Publishing at Hasbro.

Following are the Hasbro properties that will take center stage at Licensing Expo:

TRANSFORMERS

Hasbro Plays Serious with World Trade Jewelers

Colorful and Iconic Jewelry Designs Soon to Debut to the Jewelry Industry

NEW YORK -- April 16, 2013 -- World Trade Jewelers is pleased to announce their collaboration with Hasbro, Inc. to create and distribute jewelry designs expertly replicating select Hasbro related themes. These jewelry designs will be offered through a network of over 10,000 brick and mortar retail partners and associated e-commerce sites.

Known for their creation and ever gaining popularity of Hershey's Kiss® pendants, bracelets, earrings and rings, World Trade Jeweler's also recently launched Sweethearts® Jewelry, fashioned from America's best sold Valentine's Day candy. Now, their portfolio of iconic and private label brands has expanded into entertainment themes.

MY LITTLE PONY Gallops into Build-A-Bear Workshop

Company introduces make-your-own PINKIE PIE and RAINBOW DASH based on the popular MY LITTLE PONY brand

ST. LOUIS -- March 26, 2013 -- Build-A-Bear Workshop®, the interactive entertainment retailer of customizable stuffed animals, is bringing the magic and friendship of the MY LITTLE PONY brand to Guests everywhere with a collection of characters under license from Hasbro, Inc. Arriving April 1, PINKIE PIE and RAINBOW DASH ($24 each) will be available at Build-A-Bear Workshop stores throughout North America and online at http://buildabear.com ®. The first ever make-your-own MY LITTLE PONY plush allows Guests to engage with these iconic characters in new and exciting ways at Build-A-Bear Workshop and uniquely personalize PINKIE PIE and RAINBOW DASH like never before.

March 2013 - Funko has announced two new vinyl figures based on My Little Pony.

Expect to see Rainbow Dash and Derpy in stores around April 25th.

Hasbro Showcases Portfolio of Brands and Innovative New Play Experiences at the 110th American International Toy Fair

Premier Global Branded Play Company Highlights New Introductions from TRANSFORMERS, MY LITTLE PONY, PLAY-DOH, FURBY and More

NEW YORK -- February 7, 2013 -- Hasbro, Inc., home to many of the world's favorite entertainment and playtime brands, will celebrate new initiatives and product launches at the largest toy industry expo in the western hemisphere.

"Hasbro continues to deliver the best in branded play to consumers around the world with our unparalleled portfolio of multi-platform properties including TRANSFORMERS, MY LITTLE PONY and MONOPOLY," said John Frascotti, chief marketing officer, Hasbro. "In 2013 Hasbro will offer a wide variety of new ways to experience our brands across multiple formats, making them available anytime and anywhere consumers want."

Hasbro Returns to Comic-Con International to Showcase Its Iconic Pop-Culture Brands

The Branded Play Company Continues to be the Premiere Destination for fans of Giant Robots, Super Heroes, Intergalactic Battles, Magical Ponies and More at Comic-Con in San Diego

With Ten Tremendous Exclusives, Toys"R"Us® Returns to Comic-Con International in San Diego at Entertainment Earth® Booth #2343

Pretty Ponies, an Exclusive DVD Distribution, Turtle Power, a Blue Fairy, Invisible Predators, a Merry Band of Mutants and "Stupid" Heroes among Toys"R"Us Comic-Con Offerings

June 2012 - Channeling the spirit of its diverse product assortment, Toys"R"Us unmasked its lineup of ten exclusive items available in honor of its fantastic fourth appearance at Comic-Con International in San Diego from Wednesday, July 11 through Sunday, July 15. Offered in partnership with Entertainment Earth® at Booth #2343, customers will find official San Diego Comic-Con merchandise based on Adventure Time™, Mad Magazine®, MY LITTLE PONY, Predator, Regular Show™ and Winx Club®.

Hasbro Film, Television Programming and Licensed Merchandise Driving Global Retail Growth

LAS VEGAS -- June 11, 2012 -- Hasbro, Inc. is set to arrive at the 2012 International Licensing Expo in Las Vegas on June 12 to showcase its global mega brands, including TRANSFORMERS, NERF, MY LITTLE PONY, LITTLEST PET SHOP, MONOPOLY, PLAYSKOOL and G.I. JOE. Ranked as a top 10 global licensor based on annual retail sales, Hasbro is continuing to expand its worldwide licensing programs, invest in resources and talent and generate incremental revenues from merchandise, digital gaming, box office and television programming.

"Hasbro continues to accelerate its retail footprint based on highly innovative and on-trend licensed merchandise and supporting programs that resonate with today's global consumer," said Simon Waters, Senior Vice President, Global Brand Licensing and Publishing at Hasbro. "Our track record and relationships with retailers and licensees worldwide has positioned the company to become the preeminent provider of immersive lifestyle brand experiences for the entire family."

FashionPlaytes and Hasbro Team Up to Launch MY LITTLE PONY Fashion Design Studio

Girls can create, wear and share original designs featuring dynamic play brand

BEVERLY, Mass. -- April 3, 2012 -- FashionPlaytes, the leading online clothing design experience for girls ages 5 to 12, and Hasbro, Inc. today announced the launch of the MY LITTLE PONY Design Studio (www.fpgirl.com/mlp), an innovative e-commerce experience where girls can create their own fashions and have them produced to wear.

Hasbro to Debut Innovative New Play Experiences from Its Expansive Portfolio of Iconic Brands at the American International Toy Fair

Product Highlights Include 'Off the Board' Gaming Experiences, Brand Reinventions and Exciting New Property Introductions

PAWTUCKET, R.I. -- February 2012 -- Hasbro, Inc. will unveil a wide variety of new toys and gaming experiences at the 109th American International Toy Fair beginning Sunday, February 12 in New York City. The Company, currently in the midst of an exciting transformation into a global branded play company, will not only be celebrating the reveal of new toys and games for 2012, but also a host of immersive brand experiences including new major motion pictures, video games, theme-park rides, television programming and more entertainment and lifestyle products based on many of its popular brands.