DUPLO

LEGO DUPLO Read! Build! Play!

LEGO® DUPLO® INVITES PARENTS AND CHILDREN TO BUILD THEIR WAY TO EARLY LITERACY DEVELOPMENT

NEW YORK, American International Toy Fair (February 7, 2013) - LEGO Systems, Inc., the world's leading construction toy manufacturer, recently announced two new additions to its LEGO® DUPLO® Read and Build series: Peek-A-Boo Jungle and A Fairy Tale. Making story time even more playful for children under five, the Read and Build collection blends early reading with construction play encouraging youngsters to build along as their parents read simple, age-appropriate board books to them.

Play Sparks Both a Child's Imagination and Mind
"Play is essential to how children learn and is one of the primary ways that they discover the world," said Michael McNally, brand relations director for LEGO Systems. "Whether a child is learning to read or discovering how to share with a friend, play shapes a child's life in unexpected ways. The play experience truly becomes magical when a child can both grow their life skills and have fun-this is exactly why we create products like LEGO DUPLO Read & Build."

LEGO's 2013 Toy Fair Summary: 250 New Sets

LEGO Systems Unveils 250 New Building Sets at American International Toy Fair

- Builders of all ages will be inspired by endless LEGO possibilities, from new preschool play options to classic themes and new licenses to the introduction of the most advanced LEGO® robotics product ever -

NEW YORK, Feb. 7, 2013 -- American International Toy Fair -- LEGO Systems, Inc., makers of the world's leading construction toys, will unveil its largest collection of build and play toys ever – 250 new products – at the American International Toy Fair in New York City. With new products launching throughout the year, children of all ages and interests will find a LEGO® building set or theme to spark their building creativity, inspire storytelling and role play or keep them engaged in imaginative play for hours. New items are on display in Booth #1351 in Hall 3B of the Jacob K. Javits Convention Center from February 10-13.

LEGO DUPLO Builds Storytime With New Read & Build Collection

LEGO DUPLO Builds Storytime With New Read and Build Collection

ENFIELD, Conn., June 27, 2012 -- Timed to the arrival of summer reading season, LEGO Systems, Inc., the world's leading construction toy manufacturer, today introduced LEGO® DUPLO® Read and Build, a series of kits that blend early reading with construction play, encouraging youngsters to build along as their parents read simple, age-appropriate board books to them. And, just as children's libraries around the country are announcing their summer reading programs, DUPLO and the ALSC are kicking off the national LEGO DUPLO Read! Build! Play! project at http://www.readbuildplay.com which seeks to recognize outstanding libraries and bring reading-focused activities and resources to libraries nationwide.

Incorporate play into story time

LEGO 2012 Toy Fair Brand Summary

LEGO Systems Unveils 2012 Collection at American International Toy Fair

- Every brick tells a story as children of all ages and interests will find a set or theme to inspire build and play adventures with new construction kits, preschool toys, board games and activity playsets -

NEW YORK, Feb. 12, 2012 -- American International Toy Fair -- LEGO Systems, Inc., makers of the world's leading construction toys, unveils its largest collection of build and play toys ever - more than 200 new products for children of all ages and interests – at the American International Toy Fair in New York City. Boys and girls will be inspired to build with open-ended LEGO® building sets or with themes such as city, dinosaurs, monsters, ninjas, heroes, and friendship. New products are displayed at Booth #1353 in Hall 3B of the Jacob Javits Convention Center, February 12-15.

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