LEGO

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LEGO 2012 Toy Fair Brand Summary

LEGO Systems Unveils 2012 Collection at American International Toy Fair

- Every brick tells a story as children of all ages and interests will find a set or theme to inspire build and play adventures with new construction kits, preschool toys, board games and activity playsets -

NEW YORK, Feb. 12, 2012 -- American International Toy Fair -- LEGO Systems, Inc., makers of the world's leading construction toys, unveils its largest collection of build and play toys ever - more than 200 new products for children of all ages and interests – at the American International Toy Fair in New York City. Boys and girls will be inspired to build with open-ended LEGO® building sets or with themes such as city, dinosaurs, monsters, ninjas, heroes, and friendship. New products are displayed at Booth #1353 in Hall 3B of the Jacob Javits Convention Center, February 12-15.

Nickelodeon Brand Summary for 2012 Toy Fair

Nickelodeon Debuts Its Strongest Entertainment Toy Portfolio Ever With New Products For Teenage Mutant Ninja Turtles, Winx Club, Team Umizoomi, Dora, SpongeBob, and Victorious at Toy Fair 2012

Playmates Toys, JAKKS Pacific, Fisher-Price, The LEGO Group, and Spin Master Will Partner with Nickelodeon to Unveil New Toys for 2012

NEW YORK, Feb. 9, 2012 -- Nickelodeon is headed to Toy Fair 2012 with its most comprehensive and diversified toy portfolio ever, based on popular entertainment brands for preschoolers, kids, and tweens. Nickelodeon will unveil products for both new and established properties, including Teenage Mutant Ninja Turtles, Winx Club, Team Umizoomi, Dora the Explorer, SpongeBob SquarePants, and Victorious.

LEGO Teams with Alex's Lemonade Stand Foundation

LEGO Children's Fund and LEGO Systems Partner with Alex's Lemonade Stand Foundation to Fight Childhood Cancer

ENFIELD, Conn., February 2, 2012 -- LEGO Children's Fund and LEGO Systems, Inc. announced today that they will partner with Alex's Lemonade Stand Foundation (ALSF), a non-profit organization dedicated to finding better treatments and ultimately cures for all kids with cancer. Together, the groups will seek to drive record participation in National Lemonade Days, the Foundation's national fundraising weekend, June 8-10, 2012. LEGO Systems will build the world's largest Lemonade Stand out of LEGO® bricks to kick off National Lemonade Days, location to be announced, to raise additional funds for the fight against childhood cancer.

LEGO Batman 2: DC Super Heroes

WARNER BROS. INTERACTIVE ENTERTAINMENT, TT GAMES AND THE LEGO GROUP ANNOUNCE LEGO® BATMAN™ 2: DC SUPER HEROES

The Highly-Anticipated Sequel to the Best-Selling LEGO®Videogame of All Time Returns with Help from Super Heroes including Superman, Wonder Woman and Green Lantern

Jan. 5, 2012 – Batman is back to save Gotham City and the action will only build from here! Warner Bros. Interactive Entertainment, TT Games and The LEGO Group are teaming up once again to announce that LEGO® Batman™ 2: DC Super Heroes will be available beginning Summer 2012 for the Xbox 360® video game and entertainment system from Microsoft, PlayStation®3 computer entertainment system, the Wii™ system, and Windows PC, as well as the Nintendo DS™ hand-held system, Nintendo 3DS™ hand-held system, and PlayStation®Vita handheld entertainment system. The game is the sequel to the best-selling LEGO® Batman™: The Videogame, which to date has sold more than 11 million units worldwide.

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