Raving Toy Maniac

Mattel Reports Second Quarter 2012 Financial Results and Declares Third Quarter Dividend

Second Quarter Highlights

• Worldwide net sales flat;
• North American gross sales up 1% and International gross sales down 1%;
• Worldwide gross sales by core brands: Barbie® up 5%; Hot Wheels® up 11%; Fisher-Price® up 2% and American Girl® up 3%;
• Gross margin increased 340 basis points of net sales; SG&A increased 180 basis points of net sales;
• Operating income of $131.4 million compared to operating income of $109.3 million in the second quarter of 2011; and
• Earnings per share of $0.28 vs. prior year earnings per share of $0.23.

Capital Deployment

• Board declared 2012 third quarter cash dividend of $0.31 per share, reflecting an annualized dividend of $1.24 per share; and
• The Company repurchased 70,000 shares of its common stock during the second quarter at a cost of approximately $2 million.

Lace Up Your Skates for the All New Monster High™ Skultimate Roller Maze™ Video Game!

Mattel and Little Orbit Announce All New Monster High™ Video Game Racing to Stores Holiday 2012

RANCHO SANTA MARGARITA, Calif. -- July 09, 2012 -- Today Mattel and Little Orbit announce that the scary cool characters of Monster High are racing to the Wii and Nintendo DS this holiday season in the brand new video game Monster High Skultimate Roller Maze™. Based on the brand that has become a worldwide phenomenon, players will pick a favorite Monster High™ character and assemble a team of friends and fiends to skate through the crypts of Monster High™. Gamers will collect power-ups, avoid monstrous obstacles, scream past the competition and use each character's special ability to win the race and bring home the victory!

Saban Brands and Mattel Partner to Produce Power Rangers Hot Wheels Cars

Collaboration on toy products continues growth of Power Rangers brand

LOS ANGELES (June 12, 2012) - Saban Brands and Mattel have partnered to produce a line of Power Rangers inspired Hot Wheels vehicles, targeted for release in 2013, that capture the action and excitement of the Power Rangers series. The toys will be based on the next installment of the series, Power Rangers Megaforce, which will air beginning in 2013.

"With the many iconic toy brands managed by Mattel, our partnership with the company is a natural progression for Power Rangers, which continues to grow at an incredible rate," said Elie Dekel, President, Saban Brands. "We look forward to working with Mattel and introducing toys that are sure to excite Power Rangers fans everywhere."

Mattel Leverages Powerful Portfolio of Properties and Global Footprint to Grow Toy Brands into Lifestyle Brands

Barbie®, Hot Wheels®, Monster High® and Fisher-Price® Extend Play Outside of the Toy Box with New Global Consumer Products Initiatives

LAS VEGAS -- June 11, 2012 -- At the 2012 Las Vegas Licensing International Expo, Mattel, Inc. will showcase its powerful portfolio of iconic brands and successful properties. Mattel is the worldwide leader in the design, manufacturing and the marketing of toys and family products, and leads the way in translating the most popular toy brands in the industry into lifestyle brands through innovative and impactful partnerships around the world. Las Vegas Licensing International Expo will serve as the platform for the company to introduce new and exciting partnerships to an industry audience.

Mattel Reports First Quarter 2012 Financial Results and Declares Quarterly Dividend

First Quarter Highlights

• Worldwide net sales down 2%;
• North American1 gross sales down 9% and International gross sales up 7%;
• Worldwide gross sales by core brands: Barbie® down 6%; Hot Wheels® down 5%; Fisher-Price® flat and American Girl® up 4%;
• Gross margin increased 130 basis points of net sales; SG&A increased 230 basis points of net sales (includes 170 basis points or approximately $16 million of HIT Entertainment acquisition and integration costs);
• Operating income of $28.7 million compared to operating income of $36.8 million in the first quarter of 2011; and
• Earnings per share of $0.02 (includes the negative impact of $0.04 of HIT Entertainment acquisition and integration costs) vs. prior year earnings per share of $0.05.

Capital Deployment

• Board declared 2012 second quarter cash dividend of $0.31 per share, reflecting an annualized dividend of $1.24 per share;
• Acquired HIT Entertainment for $680 million; and

Crayola and Mattel Announce Colorful New Multi-Year Worldwide Licensing Partnership

Crayola Brings the Magic of Barbie® and Hot Wheels® to Life Through New Line of Creative Activities and Digital Coloring App

EL SEGUNDO, Calif. -- April 11, 2012 -- Mattel, Inc., the world's largest toy company, and Crayola, the largest children's art supply maker, announced today a global licensing partnership. The two companies join forces, giving children creative experiences that bring popular Barbie and Hot Wheels properties to life with Crayola colors.

Barbie Collector Unveils Hunger Games™ Katniss Barbie® Doll

April 9, 2012 - "May the Odds Be Ever in Your Favor."

Paying tribute to Katniss Everdeen, the reluctant heroine of The Hunger Games™ who is beloved by millions, Barbie® Collector introduces: The Hunger Games™ Katniss Barbie® doll for the adult collector.

The Katniss Barbie® doll depicts the strong and ever resourceful heroine as she enters the arena to defend herself in a brutal Government sponsored game which she has entered after volunteering to take her younger sister’s place.

She wears a black hooded jacket with orange trim, a black t-shirt, army green cargo pants and utilitarian brown boots.

On her shoulder, she totes her trusted bow and arrow and of course, proudly wears her mockingjay pin on her lapel to symbolize freedom. Her hair is fastened into her signature, loose braid.

Barbie® Announces Plan to Turn the White House Pink with a Run for the Oval Office

Barbie® Doll Stands on Her Own (Literally!) for the First Time with the Barbie® I Can Be...™ President Doll

EL SEGUNDO, Calif. -- April 4, 2012 -- Today, Barbie® doll formally threw her pink hat into the presidential campaign ring by unveiling the new 2012 Barbie® I Can Be...™ President doll. The global icon will represent girls of all ages on her road to the "Pink House," serving as the "B Party™" candidate. Barbie® will hit the campaign trail with a full-scale "glam-paign" alongside her longtime political advisor – The White House Project®. With a designer pink power suit and a new Tumblr blog, Barbie® stands on her own (literally) as this campaign's sole female candidate.

NAAF Welcomes Barbie's Bald Friend

SAN RAFAEL, CA – April 9, 2012 – The National Alopecia Areata Foundation (NAAF) applauds Mattel's news that it will unveil a doll for children experiencing hair loss. The as yet unnamed doll is a bald friend of the iconic Barbie, and is expected to come with wigs, scarves, hats and other accessories.

The doll will not be available in stores. However, NAAF is scheduled to receive a quantity of the new doll upon release expected in late 2012 or early 2013, as well as a cash donation from Mattel to pay for shipping and administrative costs involved with shipping to children afflicted with alopecia areata. "We are very proud Mattel has selected us to carry this special doll, which will make so many children happy," said NAAF President Vicki Kalabokes.

MEGA Brands and Mattel announce worldwide licensing partnership

Barbie® and Hot Wheels® to be First Mattel Brands Included in New Collection

MONTREAL AND EL SEGUNDO, Calif., March 29, 2012 - MEGA Brands Inc. announced today a multi-year global licensing partnership with Mattel, Inc. - the world's largest toy company - to develop construction toys based on the world's most iconic kids brands, Barbie® and Hot Wheels®. The new lines will be available at retail starting in spring 2013.

This strategic alliance leverages the MEGA Bloks brand and its expertise by bringing Mattel's most powerful properties to life in the fast-growing construction toy category.

The Mega Bloks Barbie™ collection will provide girls with a completely new Barbie play experience. With a focus on creative play and customization, the possibilities are endless. The line will feature Barbie and her friends in a buildable world of fashion and dream locations.