Lord of the Rings

LEGO's 2013 Toy Fair Summary: 250 New Sets

LEGO Systems Unveils 250 New Building Sets at American International Toy Fair

- Builders of all ages will be inspired by endless LEGO possibilities, from new preschool play options to classic themes and new licenses to the introduction of the most advanced LEGO® robotics product ever -

NEW YORK, Feb. 7, 2013 -- American International Toy Fair -- LEGO Systems, Inc., makers of the world's leading construction toys, will unveil its largest collection of build and play toys ever – 250 new products – at the American International Toy Fair in New York City. With new products launching throughout the year, children of all ages and interests will find a LEGO® building set or theme to spark their building creativity, inspire storytelling and role play or keep them engaged in imaginative play for hours. New items are on display in Booth #1351 in Hall 3B of the Jacob K. Javits Convention Center from February 10-13.

Warner Bros Unveils Licensing for The Hobbit

The Hobbit

Warner Bros. Consumer Products Unveils Worldwide Licensing Program For The Hobbit: An Unexpected Journey

The First Film in the Highly Anticipated THE HOBBIT Trilogy Hits Theaters Today, December 14

BURBANK, Calif., Dec. 14, 2012 -- Calling all fans of Middle-earth – Warner Bros. Consumer Products (WBCP) has teamed up with a slate of renowned global licensees to capture the adventure of the eagerly awaited blockbuster film The Hobbit: An Unexpected Journey, a production of New Line Cinema and Metro-Goldwyn-Mayer Pictures (MGM). From Academy Award®-winning filmmaker Peter Jackson, The Hobbit: An Unexpected Journey is first in a trilogy of films based on the classic tale from J.R.R. Tolkien and has licensees from around the world lined up to support the epic saga.

The Hobbit

Middle-earth Comes to Denny's

Middle-earth Comes to Denny's

"The Hobbit: An Unexpected Journey"-inspired menu items and memorabilia to land at America's Diner on November 6

SPARTANBURG, S.C., Oct. 24, 2012 -- Denny's, America's iconic family diner, announced today its partnership with Warner Bros. Pictures to bring menu items and one-of-a-kind memorabilia to the national diner inspired by the highly anticipated epic adventure "The Hobbit: An Unexpected Journey," a production of New Line Cinema and Metro-Goldwyn-Mayer Pictures (MGM). Hobbit film fans can get their first taste of Middle-earth inspired fare in restaurants starting Nov. 6.

From Academy Award-winning filmmaker Peter Jackson, "The Hobbit: An Unexpected Journey," is set to release in theaters on Dec. 14, and is the first of three films adapting the enduringly popular masterpiece by J.R.R. Tolkien.

LEGO's Daily Themes at Comic-Con

LEGO Systems Celebrates a New Theme Each Day at San Diego Comic-Con

SAN DIEGO, July 11, 2012 -- SAN DIEGO COMIC-CON -- LEGO Systems, Inc., the world's leading construction toy manufacturer, unveils its largest ever San Diego Comic-Con presence with a "theme of the day" calendar of events that celebrates its top licensed properties including LEGO® THE LORD OF THE RINGS™ and LEGO THE HOBBIT™, LEGO Super Heroes, LEGO Star Wars™ and LEGO NINJAGO. LEGO Systems welcomes show attendees with displays of life-size models, first-ever "reveals" of LEGO building sets and limited edition giveaways. In addition, attendees are invited to help "build" a section of its booth each day that features 7.5 feet tall mosaics of Comic-Con favorites at booth #2829 of the San Diego Convention Center, July 12-15.

Warner Bros. Licensing Show Summary

Warner Bros. Consumer Products Lights Up Licensing International Expo 2012 With Major Content Support For Entertainment Licensing Portfolio

Man of Steel and the Two Films Based on The Hobbit Ignite Film Merchandising Opportunities

BURBANK, Calif., June 12, 2012 -- With an impressive marquee line-up - anchored by three tent-pole films, and highlighted by pop-classic favorites, diverse animated fare and the global expansion of its themed entertainment business - Warner Bros. Consumer Products (WBCP) brings unmatched content support to this year's Licensing International Expo, offering a rich portfolio of entertainment properties for fans around the world. A powerhouse roster of partners and a myriad of programs will help drive the company's licensing, merchandising and retail business in 2012 and beyond.

Eaglemoss: Partworks Collections for LOTR Trilogy & Hobbit Movies

EAGLEMOSS TO RELEASE PARTWORKS COLLECTIONS FOR THE TWO FILMS BASED ON THE HOBBIT AND THE LORD OF THE RINGS TRILOGY

LONDON – June 11, 2012 - Warner Bros. Consumer Products (WBCP) is proud to announce that it has awarded leading partworks producer Eaglemoss the global licensing rights to develop collections based on The Hobbit: An Unexpected Journey and The Hobbit: There and Back Again, productions of New Line Cinema and Metro-Goldwyn-Mayer (MGM). Under the terms of the deal, the licensee also has the rights to develop products based on The Lord of the Rings trilogy.

Eaglemoss has already successfully launched DC Chess and Figurines Collections and now is extending its relationship with WBCP to develop figurine and chess partworks for the two films based on The Hobbit and The Lord of the Rings trilogy that will launch in Q4 2012.

Weta Workshop Making Collectibles from The Hobbit Films

WARNER BROS. CONSUMER PRODUCTS PARTNERS WITH WETA WORKSHOP FOR COLLECTIBLES FROM THE UPCOMING HIGHLY ANTICIPATED FILMS, THE HOBBIT: AN UNEXPECTED JOURNEY AND THE HOBBIT: THERE AND BACK AGAIN

- New merchandise slated for October 2012 -

WELLINGTON, New Zealand and Burbank, CA – June 05, 2012 – Warner Bros. Consumer Products and Weta Workshop announced today a partnership under which the innovative design company will develop and market a wide range of authentic prop replicas, collectibles and merchandise based on the upcoming films, The Hobbit: An Unexpected Journey and The Hobbit: There and Back Again, productions of New Line Cinema and Metro-Goldwyn-Mayer (MGM). The licensing agreement grants Weta access to the library of characters, settings, and stories for the two films. The first products in the collection will be unveiled at San Diego Comic-Con at the Weta booth (#3513B) in July 2012, along with a limited number of exclusive pieces that will be available for purchase.

LEGO: The Lord of the Rings Video Game

 The Lord of the Rings Video Game

Warner Bros. Interactive Entertainment, TT Games and The LEGO Group Rebuild Middle-earth Brick by Brick with LEGO® The Lord of the Rings™

Join the Fellowship and Experience the The Lord of the Rings Trilogy As Never Before in the Latest Family-Friendly LEGO® Videogame Adventure

BURBANK, Calif. -- June 01, 2012 -- Explore Middle-earth in an epic and thrilling LEGO videogame adventure for the entire family! Warner Bros. Interactive Entertainment, TT Games and The LEGO Group today announced LEGO® The Lord of the Rings™, the latest addition to the wildly successful LEGO videogame series that brings to life the legendary fantasy saga by J.R.R. Tolkien. The game will be available for the Xbox 360® video game and entertainment system from Microsoft, PlayStation®3 system, the Wii™ system, the Nintendo DS™ hand-held system, the Nintendo 3DS™ hand-held system, PlayStation®Vita system and PC in fall 2012.

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