Why did Hasbro not produce Animated Avengers figures?
Just so we are on the same page, I am refering to the lastest Avengers cartoons that has already had 2 seasons (not sure if they had more of less) and is having a new season,just in time for the Avengers Movies tie in, which gives more support to the new Avengers action figure line.. If I was a kid, and who was too young to see the movie, well the cartoon is a great insentive for kids to have recognition of the characters like Hulk, Thor, Captain America when they go to the toy isile.
I do remember the Animated Toy Biz figures, however that scale was slightly larger than most of the Toy Biz figures. They were pretty cool. However Toy Biz was the king of never being consistant of the scales of figures, Hasbro with the 3 3/4 scale has kept the characters in resonable scale.
Getting back to the animated Avengers show, there has been TONS of cameos like the Masters of Evil. Baron Strucker, Baron Zemo, and Captian Mar vell (i think songbird made a cameo too, but not sure. I am really wanting these figures.
I have a feeling that Hasbro is more focused at this time with movie figures and comic book versions of characters. Perhaps the animated line might be the downfall for Hasbro, for example Wolverine and the X-Men animated series which in my opionion clogged up the shelfs. Perhaps this is the reason why Hasbro is stayin away from the animated lines.
Last point in my post, except for spiderman, and avengers, Hasbro has not focused on series like the Xmen as a serperate line..or has the X Men lost its spark to have a seperate line,however they will show up in different waves of the Marvel Universe line. heck i would be tickelled pink to see another Vault series of bad guys with an accessory of a jail cells. Give me a swordsman or half life, or Thunderbolts. I know its a wishful post
Allan
4 words:
Wolverine and the X-Men.
The line did BAD, BAD, BAD for them. Now they're against any animated Marvel lines. Supposedly.
They can barely get figures out for cartoons they OWN (Transformers Prime a season late, TF Animated a season late then canceled, G.I.Joe Renegades after the show is over), Avengers didn't stand a chance.
Emerje
MyFigureCollection.net - Most of my Japanese figures
Associate Editor for Tomopop.com
I just finished the series this past week and wondered the same thing. I really liked some of the designs(like captain Marvel). I guess the days of marvel animated lines are over as long as the shelves are overrun with the continuing influx of movie properties. There doesn't seem to be a lull in between them long enough for anything else to get a chance. I mean, we still see Iron Man 2, Thor, & Cap on the shelves and then Avengers movie stuff shows up. No window of opportunity for animated based stuff anymore.
God...just imagine if Toy Biz was still around....
No doubt we'd be getting these. In the proper scale.
Sigh.....now I'm depressed.
4 words:Wolverine and the X-Men.
The line did BAD, BAD, BAD for them. Now they're against any animated Marvel lines. Supposedly.
That line did better than the Animated Iron Man line;
they were unable to sell that line to anyone other than TRU; and then TRU reported poor sell through
At least at SDCC last year, when speaking to a Hasbro rep, MU was now considered to be the line they point to when people ask "why doesn't X have a line?" That MU is now been diverse enough that many characters have been covered in it, etc. And media related lines would now be for movies only for the foreseeable future.
God...just imagine if Toy Biz was still around....No doubt we'd be getting these. In the proper scale.
Sigh.....now I'm depressed.
Yeah, right? I feel the same way often. The Avengers cartoon is great and we really should have some figures. I haven't bought any movie cap or thor stuff (did buy 1 movie Ironman figure), but I would gladly buy some animated Avengers stuff.
Aside from the random action feature, I really love what toybiz did with X-men evolution. They were really good looking figures. Hasbro some animated avengers please? i'd be ok with some decent happy meal toys, they might be better than an actual hasbro figure 
Would have been awesome if Hasbro had given us an animated line in scale with Mattels JLU figures.
Blanka wrote:
God...just imagine if Toy Biz was still around....No doubt we'd be getting these. In the proper scale.
Sigh.....now I'm depressed.
Yeah, right? I feel the same way often. The Avengers cartoon is great and we really should have some figures. I haven't bought any movie cap or thor stuff (did buy 1 movie Ironman figure), but I would gladly buy some animated Avengers stuff.
Aside from the random action feature, I really love what toybiz did with X-men evolution. They were really good looking figures. Hasbro some animated avengers please? i'd be ok with some decent happy meal toys, they might be better than an actual hasbro figure
The problem with the Wolvie and the X-men and the animated Iron Man lines, IMHO, is that they weren't geared to the collector at all. If they had made Animated Avengers figures similarly, with limited articulation, I'm not sure we'd be all that excited about the line.
Yeah....what the heck was going on with Hasbro when those Wolverine and the X-Men toys were released? They werent made for collectors,they werent made for kids,the character selection was downright weird....I have no doubt that if Hasbro did a line of simple animated style figures,kids AND collectors would snap them up in a heartbeat. Of course,this is the same company that managed to kill the Indiana Jones line within a couple of waves by releasing nothing but figures of cross-eyed guys in robes,so if theres a way to eff it up Hasblow will find it.
I assume Hasbro views Marvel Universe as an allpurpose comics & Cartoon line. If a cartoon's super popular, I imagine they'll start issuing toys for it, but I figure it's more likely we'll see characters folded into the MU and Spiderman lines- so we'll probably see a Powerman, Ironfist or White Tiger fig pop up in the Spiderman line, let's say. Or reissues of Ms.Marvel and Vision in MU as they get introduced in the Avengers cartoon. Or a ton more Wolverines & Storms/Gambits/Cyclops if a new X-men cartoon pops up.
That said, it would be nice if they folded a few animated style figured, or animated costume figures, into the MU line.