Raving Toy Maniac

Activision Blizzard to Sell New Limited Edition Dog Tags to Benefit the Call of Duty™ Endowment

Proceeds from Sales of Call of Duty®: Ghosts – Inspired Dog Tags Will Help Raise Funds for Veteran Employment Organizations

SANTA MONICA, Calif., Nov. 5, 2013 -- It's time to get tagged... again! Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, Inc. (NASDAQ: ATVI), today announced the sale of new limited edition dog tags that will benefit the Call of Duty Endowment, a private nonprofit foundation that supports groups placing former service members into high quality careers and raises awareness of the value veterans bring to the civilian workplace.

MEGA Brands and Activision Announce New Premium Call Of Duty® Line Of Collector Construction Sets

Be one of the first to experience the new Call of Duty Construction Sets at New York Comic Con

MONTREAL AND NEW YORK, Oct. 8, 2013 - MEGA Brands Inc. and Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, today announced a new premium line of Mega Bloks Collector Construction Sets based on the Call of Duty® franchise. The brand new line will be celebrated with an exclusive launch event at this week's Comic Con in New York, one of pop culture's biggest conventions from October 10th to the 13th.

The Call of Duty Collector Construction Sets bring a new level of sophistication and detail never before seen in the highly collectible construction category.

Call of Duty Collector Construction Sets are part of a multi-year, global license with Activision that expands upon the two companies' remarkable success in developing innovative, creative and entertaining construction collectibles.

THE MAGIC OF SKYLANDERS SWAP FORCE MAKES ITS WAY TO NINTENDO 3DS THIS FALL

Leader in the Toys-To-Life Genre Unites with the #1-Selling Video Game Hand-Held Platform to Deliver Unprecedented Fun for Fans

SANTA MONICA, Calif. - August 29, 2013 – Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, Inc. (NASDAQ: ATVI) is gearing up to deliver the innovation of "dynamic swapability" to the top selling Nintendo 3DS™ hand-held system(1) this fall with the highly anticipated launch of Skylanders SWAP Force. The $1.5 billion Skylanders® franchise continues to lead the video game industry in overall retail sales worldwide.(2)

Skylanders™ Figures Outsold All Other Action-Figure Properties in U.S. and Europe Year-to-Date in 2013(1)

Skylanders Giants #1 best-selling console and hand-held video game in dollars in both U.S. and Europe year-to-date in 2013(2)

SANTA MONICA, Calif. -- August 15, 2013 -- Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, Inc., announced today that Skylanders™ figures outsold all action-figure properties in the U.S. and Europe year-to-date in 2013 -- and the Skylanders property outpaced all toy properties overall in the U.K. year-to-date as of June 30, 2013.(1)

As of July 31, 2013, the Skylanders franchise has generated life-to-date more than $1.5 billion in worldwide retail sales(2); and year-to-date in 2013, in both North America and Europe, Skylanders Giants™ was the #1 best-selling console and hand-held game overall in dollars.(2)

Nickelodeon and Activision Reveal New Teenage Mutant Ninja Turtles™ Video Game Based on The Network's Hit CG-Animated Series

NEW YORK, July 19, 2013 -- Nickelodeon and Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, today revealed their collaboration on an all-new Teenage Mutant Ninja Turtles™ video game inspired by the network's hit CG-animated series. This side-scrolling action-brawler game features an authentic storyline ripe with franchise-favorite characters and locations, with loads of combat and animated scenes. Teenage Mutant Ninja Turtles™ is expected to launch Oct. 22 in North America, Oct. 23 in Asia and Australia, and Oct. 25 across Europe and Latin America for the Xbox 360® games and entertainment system from Microsoft, Nintendo Wii™ system and Nintendo 3DS™.

July 2013 - USAopoly has teamed with Hasbro and Activision to release Monopoly: Skylanders...

MONOPOLY®: SKYLANDERS™ FACT SHEET as of July 10, 2013

The Skylanders™ Monopoly® board game combines the classic risk-taking and deal-making of Monopoly gameplay with the fun and excitement of the Skylanders™ world as players vie for control of the most coveted real estate in Skylands. Produced by USAopoly, under license from Hasbro, and in conjunction with Activision, this cherished board game with a Skylanders twist allows fans to buy, sell and trade 22 newly discovered Skylands locations and rule supreme.

Players buy, sell and trade the likes of Stealth Elf's Ninja Dojo, Trigger Happy's Bank Vault, and Spyro's Chompy Diner while steering clear of Auric's Traveling Store Taxes and Persephone's Gem Shop Tax as they battle for Thumpback's Thundering Tide Pool and Zap's Lightning Race Track (prime properties traditionally occupied by Boardwalk and Park Place).

Key Features:

Nickelodeon And Activision Sign Global, Multi-Year Deal To Produce Teenage Mutant Ninja Turtles-Themed Video Games

First of Three Game Titles Set to be Released This Summer

NEW YORK, Feb. 7, 2013 -- Nickelodeon and Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, Inc. (NASDAQ: ATVI) today announced a worldwide, multi-year deal to develop and publish video games inspired by the new CG-animated series Teenage Mutant Ninja Turtles. Under the new agreement, Activision has the global rights to produce interactive games based on the Teenage Mutant Ninja Turtles property.

"Activision is a leader in the gaming industry and we are honored to have them as the global video game partner for our new hit series Teenage Mutant Ninja Turtles," said Sherice Torres, Senior Vice President of Entertainment Products, Nickelodeon Consumer Products. "We are confident that these upcoming games will take gamers through interactive environments and action-packed adventures that truly capture the essence, tone and exciting elements of the Turtles."

Skylanders SWAP Force™ "Mixes It Up" at Toy Fair 2013

From the Innovators Who Brought "Toys to Life" Comes an Entirely New Innovation – Swapability

16 New Characters With Swappable Top and Bottom Halves Can Be Customized into More Than 250 Unique Combinations, Taking Skylanders and the "Toys to Life" Category to a New Level

Stellar HD Graphics Deliver Cinema-Quality Visuals and Storytelling, Immersing Players in Gameplay Like Never Before

SANTA MONICA, Calif. -- February 5, 2013 -- In just over a year, the novel concept of bringing toys to life has made Skylanders one of the most beloved and successful children's video game franchises of all time(1), establishing a new category in family entertainment. Today, Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, Inc. (NASDAQ: ATVI), revealed Skylanders SWAP Force, the next installment in the popular franchise, which will be featured at Toy Fair 2013, February 10-13 at the Javits Center in New York City, in booth 3061.

MEGA Brands and Activision announce worldwide licensing partnership

MEGA BLOKS Toys Based on SKYLANDERS Giants Coming This Fall

MONTREAL, May 30, 2012 - MEGA Brands Inc. and Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, Inc., announced today that they have entered into a multi-year, global licensing partnership to develop MEGA BLOKS & MEGA PUZZLES toys and puzzles inspired by Skylanders Giants™, the sequel to the #1 new kids videogame IP of 2011 - Skylanders Spyro's Adventure™.

The phenomenally successful Skylanders Spyro's Adventure video game franchise was the first ever to successfully merge physical toys and a virtual game world across leading videogame consoles. Starting this fall, Mega Bloks will take this adventure to another level by offering kids and collectors the ability to build and rebuild the wonderful characters and magical worlds from the new and highly anticipated Skylanders Giants video game.

Toys"R"Us® Brings New Wave of Activision's Skylanders Spyro's Adventure(TM) Exclusive Action Figures to "Portal Masters" Beginning in March

WAYNE, N.J., Feb. 10, 2012 -- The cast of Skylanders Spyro's Adventure is expanding at Toys"R"Us locations nationwide and online at Toysrus.com with the release of three brand new items introduced exclusively. This spring, gamers visiting The World's Greatest Toy Store® will discover a Legendary version of fan-favorite Trigger Happy, the new Dragon's Peak adventure set and a translucent blue version of the popular dragon Bash. Additionally, enthusiasts will be excited to learn that the highly sought-after Skylanders Spyro's Adventure Legendary 3-pack is making a return to Toys"R"Us stores and Toysrus.com in mid-February.

Skylanders Spyro's Adventure was released by Activision last fall, featuring more than 30 different characters that come to life within a video game world. Players take on the role of a "Portal Master," placing action figures on a device called the "Portal of Power®" to transport them into the Skylands.