Raving Toy Maniac

LEGOLAND® Florida Celebrates Opening of The LEGO® World of Chima Presented by Cartoon Network

Expansion Features Thrilling, Interactive Water Ride and Play Areas

WINTER HAVEN, Fla. -- July 02, 2013 -- LEGOLAND® Florida today celebrated the opening of The LEGO® World of Chima presented by Cartoon Network. The World of Chima is a highly-themed area with thrilling and interactive rides and attractions for visitors of all ages, adding to the park's already exciting line up of more than 50 rides, shows and attractions.

Opening to guests on July 3, the centerpiece attraction, The Quest for CHI, features an interactive water ride where guests will set off on an otherworldly and super-wet adventure. After boarding watercraft, families can use water cannons to activate the story in each of the scenes along their journey as well as have a chance to battle other boats and guests along the shore line.

Those interested in even more splash and water fun can experience Cragger's Swamp play area that features playful bubbles, intermittent water spouts and interactive elements that trigger swamp water effects.

Warner Bros. Interactive Entertainment, the LEGO Group and TT Games Unleash LEGO® Legends of Chima™: Laval's Journey

The Fate of Chima™ Rests in Your Hands in the All-New LEGO Videogame Adventure for the Nintendo 3DS and PlayStation® Vita

BURBANK, Calif. -- June 20, 2013 -- Warner Bros. Interactive Entertainment today announced LEGO® Legends of Chima™: Laval's Journey will be available for the Nintendo 3DS™ and PlayStation® Vita handheld systems in Europe on June 21, in North America on June 25, and in Australia on June 26. A Nintendo DS™ version will follow this fall, as will a free-to-play online world, LEGO Legends of Chima™ Online. The new games all complement a line of branded products and TV content based on the LEGO Legends of Chima™ action packed world ruled by eight animal tribes that tells the classic story of good and evil, friendship and family.

LEGO Systems Unveils 250 New Building Sets at American International Toy Fair

- Builders of all ages will be inspired by endless LEGO possibilities, from new preschool play options to classic themes and new licenses to the introduction of the most advanced LEGO® robotics product ever -

NEW YORK, Feb. 7, 2013 -- American International Toy Fair -- LEGO Systems, Inc., makers of the world's leading construction toys, will unveil its largest collection of build and play toys ever – 250 new products – at the American International Toy Fair in New York City. With new products launching throughout the year, children of all ages and interests will find a LEGO® building set or theme to spark their building creativity, inspire storytelling and role play or keep them engaged in imaginative play for hours. New items are on display in Booth #1351 in Hall 3B of the Jacob K. Javits Convention Center from February 10-13.

LEGO Legends of Chima Races onto Shelves In 2013

ENFIELD, Conn., Jan. 2, 2013 -- LEGO Systems, Inc. today announced LEGO® Legends of Chima™, an original LEGO property set in a mythical land of magical animal tribes who compete for CHI, a valuable energy source which gives them extraordinary powers over one another. The story comes to life through a universe of products across the company's entire play system including classic building sets, collectible social competition kits, buildable figures and board games, and will be fueled by digital gaming.

"Building upon our success with developing rich and immersive original storylines, most notable the recent Ninjago phenomenon, we're excited to launch a whole new world in LEGO Legends of Chima to spark any child's imagination and invite them to the world of LEGO building," said Soren Torp Laursen, president of LEGO Systems, Inc. "Based on the reactions we saw through our research, there is no doubt that our immersive approach to original properties will once again inspire, engage and thrill children who love to build and play with great stories."

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