Raving Toy Maniac

Warner Bros. Consumer Products Shakes Up Toy Fair Season With Humongous Licensing Programs, Including This Summer's Much-Anticipated Film Godzilla From Legendary Pictures

UNRIVALED PORTFOLIO OF NEW AND CLASSIC ENTERTAINMENT PROPERTIES TO BE SHOWCASED

December 2013 - Previews and IMAX are holding a contest to win oodles of goodies based on The Hobbit: The Desolation of Smaug.

Enter by December 13th to win IMAX tickets, Blu-Rays, DVDs, posters, etc.

Warner Bros. Consumer Products Stomps onto the Show Floor at Licensing Expo 2013 in Las Vegas

Legendary Pictures' Godzilla Leads Strong Portfolio of Entertainment Properties to Be Showcased Including Films, Television, TV Classics, Animation and Super Hero Fare

Stratego – The Hobbit: The Desolation of Smaug Game

The Unexpected Journey Comes to Boardgames Fall 2013

Los Angeles, CA – February 10, 2013 – Spin Master Games and Warner Bros. Consumer Products have teamed up to create Stratego – The Hobbit: The Desolation of Smaug Game based on The Hobbit Trilogy, including the blockbuster The Hobbit: An Unexpected Journey, as well as the highly anticipated second and third films, The Hobbit: The Desolation of Smaug and The Hobbit: There and Back Again, productions of New Line Cinema and Metro-Goldwyn-Mayer Pictures (MGM).

"Building on the success of The Lord of the Rings Trilogy, we are excited to partner with Warner Bros. Consumer Products on games for The Hobbit: The Desolation of Smaug," said Ivory Jones, Brand Manager Games at Spin Master. "Our 'Stratego – The Hobbit: The Desolation of Smaug' Game lets The Hobbit Trilogy fans and strategy-game fans alike relive the excitement and fantasy of the films."

NECA UNVEILS NEW PRODUCT LINE-UPS AT NEW YORK TOY FAIR

Agreements with Sanrio and DC Comics Intensify Extensive Movie and Video Game Licenses

(RTM note: for pictures of the toys mentioned below, please check out the galleries over at AwesomeToyBlog.com.)

NEW YORK, NY - February 10, 2013 - National Entertainment Collectibles Association (NECA), a world leader in licensed consumer goods, revealed a robust line-up of new products at the 110th American International Toy Fair in New York.

Along with a substantial list of movie and video game licenses, the company announced a new partnership with Sanrio for a line of products targeted at adult fans of Hello Kitty and friends.

"We are honored to be part of such a beloved brand with such a rich history," said Joel Weinshanker, President and CEO of NECA. "So many fans, our team included, grew up with the Sanrio brand, and we're thrilled at the opportunity to serve this adult market."

LEGO Systems Unveils 250 New Building Sets at American International Toy Fair

- Builders of all ages will be inspired by endless LEGO possibilities, from new preschool play options to classic themes and new licenses to the introduction of the most advanced LEGO® robotics product ever -

NEW YORK, Feb. 7, 2013 -- American International Toy Fair -- LEGO Systems, Inc., makers of the world's leading construction toys, will unveil its largest collection of build and play toys ever – 250 new products – at the American International Toy Fair in New York City. With new products launching throughout the year, children of all ages and interests will find a LEGO® building set or theme to spark their building creativity, inspire storytelling and role play or keep them engaged in imaginative play for hours. New items are on display in Booth #1351 in Hall 3B of the Jacob K. Javits Convention Center from February 10-13.

Warner Bros. Consumer Products Zooms into Toy Fair Season with the Debut of its Worldwide Toy Program Supporting this Summer's Highly Anticipated Film Man Of Steel

Vast Portfolio of Theatrical, Television, Animation and Super Hero Fare to be Showcased

Burbank, Calif. – January 30, 2013 – Warner Bros. Consumer Products (WBCP) zooms into this year's exciting Toy Fair season with a roster of global licensees ready to support the Studio's portfolio, led by this summer's tentpole film release Man of Steel, which will be supported by DC Comics master toy licensee Mattel, as well as many other toy partners. With an impressive lineup driven by powerhouse properties that stretch from DC Comics Super Heroes and The Hobbit Trilogy to The Big Bang Theory and Looney Tunes, WBCP and its renowned licensees are rolling out new toys and collectibles that will reach fans of all ages.

Warner Bros. Consumer Products Unveils Worldwide Licensing Program For The Hobbit: An Unexpected Journey

The First Film in the Highly Anticipated THE HOBBIT Trilogy Hits Theaters Today, December 14

BURBANK, Calif., Dec. 14, 2012 -- Calling all fans of Middle-earth – Warner Bros. Consumer Products (WBCP) has teamed up with a slate of renowned global licensees to capture the adventure of the eagerly awaited blockbuster film The Hobbit: An Unexpected Journey, a production of New Line Cinema and Metro-Goldwyn-Mayer Pictures (MGM). From Academy Award®-winning filmmaker Peter Jackson, The Hobbit: An Unexpected Journey is first in a trilogy of films based on the classic tale from J.R.R. Tolkien and has licensees from around the world lined up to support the epic saga.

Middle-earth Comes to Denny's

"The Hobbit: An Unexpected Journey"-inspired menu items and memorabilia to land at America's Diner on November 6

SPARTANBURG, S.C., Oct. 24, 2012 -- Denny's, America's iconic family diner, announced today its partnership with Warner Bros. Pictures to bring menu items and one-of-a-kind memorabilia to the national diner inspired by the highly anticipated epic adventure "The Hobbit: An Unexpected Journey," a production of New Line Cinema and Metro-Goldwyn-Mayer Pictures (MGM). Hobbit film fans can get their first taste of Middle-earth inspired fare in restaurants starting Nov. 6.

From Academy Award-winning filmmaker Peter Jackson, "The Hobbit: An Unexpected Journey," is set to release in theaters on Dec. 14, and is the first of three films adapting the enduringly popular masterpiece by J.R.R. Tolkien.

LEGO Systems Makes Debut Appearance at New York Comic-Con

NEW YORK, Oct. 11, 2012 -- COMIC-CON -- LEGO Systems, Inc., the world's leading construction toy manufacturer, kicked off its first official presence at New York Comic-Con today by unveiling new sets and exclusive giveaways for fans of all ages. Never-before-seen introductions include LEGO® Teenage Mutant Ninja Turtles™, a recently announced play theme slated to launch in January 2013. Two of the sets from the much-anticipated LEGO The Hobbit™ collection, launching this December, will also be unveiled. Also on display are construction sets and new video content from popular LEGO Super Heroes: MARVEL™, LEGO Super Heroes: DC Universe™ and LEGO Star Wars™ properties. Because no LEGO experience is complete without a hands-on building activity, show attendees are invited to help assemble a 7.5 foot-tall mystery mosaic at booth #1538 of the Jacob K. Javits Convention Center, October 11-14.