Warner Bros. Consumer Products Zooms into Toy Fair Season with the Debut of its Worldwide Toy Program Supporting this Summer's Highly Anticipated Film Man Of Steel
Vast Portfolio of Theatrical, Television, Animation and Super Hero Fare to be Showcased
Burbank, Calif. – January 30, 2013 – Warner Bros. Consumer Products (WBCP) zooms into this year's exciting Toy Fair season with a roster of global licensees ready to support the Studio's portfolio, led by this summer's tentpole film release Man of Steel, which will be supported by DC Comics master toy licensee Mattel, as well as many other toy partners. With an impressive lineup driven by powerhouse properties that stretch from DC Comics Super Heroes and The Hobbit Trilogy to The Big Bang Theory and Looney Tunes, WBCP and its renowned licensees are rolling out new toys and collectibles that will reach fans of all ages.