Sanrio Makes Comic-Con International Debut with Hello Kitty® Fashion Music Wonderland Experience
TORRANCE, Calif., July 9, 2013 -- Sanrio will make its official debut appearance at Comic-Con International in San Diego July 18th-21st, with Hello Kitty Fashion Music Wonderland, an interactive experience that will brilliantly bring Japan's energetic pop culture to life. Fans will be treated to a colorful, anime-rich experience that will include giveaways, limited edition products, appearances by Hello Kitty and special guests from Sanrio's Tokyo headquarters, as well as the launch of a new graphic novel, Hello Kitty Fashion Music Wonderland. While Hello Kitty has appeared with partners and collaborators at Comic-Con in the past, 2013 marks the first year that Sanrio is bringing an interactive Hello Kitty fan experience to this famous gathering. Blending the worlds of anime, cosplay, product exclusives, Japanese street culture and superfandom, Hello Kitty Fashion Music Wonderland syncs perfectly with the passionate fan culture that is celebrated at Comic-Con.
DC Comics Super Heroes Tap Into Hello Kitty Super Power for a Fan-Favorite Brand Collaboration
Warner Bros. Consumer Products and Sanrio GmbH Announce Partnership to License Branded Collection Launching in EMEA
(RTM note: EMEA is Europe, the Middle East, and Africa)
Los Angeles, CA – June 18, 2013 – Warner Bros. Consumer Products, in partnership with DC Entertainment, and Sanrio, creator of the global icon Hello Kitty, announced today they will be partnering to license a new brand collaboration that will feature Hello Kitty dressed up as her favorite DC Comics Super Heroes, including Wonder Woman, Superman and Batman.
"Hello Kitty is an inspired choice for a momentous co-branding that will expand the reach and appeal of both DC Comics Super Heroes and Sanrio properties," said Brad Globe, president, Warner Bros. Consumer Products. "This unique partnership joins two powerhouse brands that have a universal popularity across a variety of demographics and we know the collaboration will thrill fans of both properties."
Sanrio and Uglydoll® Partner to Create a Limited-Edition Hello Kitty® Collection
June 10, 2013 -- Green Brook, NJ -- Sanrio, Inc. the global lifestyle brand best known for pop icon, Hello Kitty, has announced a partnership with Pretty Ugly, LLC, owner of Uglydoll, to create global, co-branded collaboration with Hello Kitty and Uglydoll characters. Uglydoll's unique aesthetic, famous for defining 'ugly' as distinctive and unique, will be combined with the iconic style of Hello Kitty to create a selection of limited-edition collectibles.
TOYNAMI LAUNCHES THE MUCH ANTICIPATED STREET FIGHTER X SANRIO SERIES 1 PRODUCTS
(Van Nuys, California – MAY 2013) - Toynami is pleased to announce the May launch and availability of the new STREET FIGHTER X SANRIO® SERIES 1 Plushes! In conjunction with the historic marketing partnership between Sanrio and Capcom, Toynami presents the first of a full line of STREET FIGHTER X SANRIO® crossover products!
With STREET FIGHTER X SANRIO®, Toynami celebrates an epic genre and culture combination. This first release of collectible plushes presents Hello Kitty as Chun-Li, Ryu, and M. Bison in 3 different sizes. A 4-inch clip-on coin purse allows fans to take their favorite characters everywhere. The 6-inch mini plush is just the right size for your desk or car, and the 10-inch large plush is perfect for the most dedicated fans. This SERIES 1 set is not to be missed!
NECA UNVEILS NEW PRODUCT LINE-UPS AT NEW YORK TOY FAIR
Agreements with Sanrio and DC Comics Intensify Extensive Movie and Video Game Licenses
(RTM note: for pictures of the toys mentioned below, please check out the galleries over at AwesomeToyBlog.com.)
NEW YORK, NY - February 10, 2013 - National Entertainment Collectibles Association (NECA), a world leader in licensed consumer goods, revealed a robust line-up of new products at the 110th American International Toy Fair in New York.
Along with a substantial list of movie and video game licenses, the company announced a new partnership with Sanrio for a line of products targeted at adult fans of Hello Kitty and friends.
"We are honored to be part of such a beloved brand with such a rich history," said Joel Weinshanker, President and CEO of NECA. "So many fans, our team included, grew up with the Sanrio brand, and we're thrilled at the opportunity to serve this adult market."