Raving Toy Maniac

NECA UNVEILS NEW PRODUCT LINE-UPS AT NEW YORK TOY FAIR

Agreements with Sanrio and DC Comics Intensify Extensive Movie and Video Game Licenses

(RTM note: for pictures of the toys mentioned below, please check out the galleries over at AwesomeToyBlog.com.)

NEW YORK, NY - February 10, 2013 - National Entertainment Collectibles Association (NECA), a world leader in licensed consumer goods, revealed a robust line-up of new products at the 110th American International Toy Fair in New York.

Along with a substantial list of movie and video game licenses, the company announced a new partnership with Sanrio for a line of products targeted at adult fans of Hello Kitty and friends.

"We are honored to be part of such a beloved brand with such a rich history," said Joel Weinshanker, President and CEO of NECA. "So many fans, our team included, grew up with the Sanrio brand, and we're thrilled at the opportunity to serve this adult market."

Erector Unleashes Its Gears of War Collection

PARIS, Oct. 2, 2012 -- Fans of the Gears of War™ franchise will now be able to bring the game to life as they build model vehicles offered by Erector®, a division of Meccano®. The brand is set to release four buildable models inspired by Microsoft's billion-dollar franchise, one of the most popular video games of all time. The Gears of War Erector sets are available now exclusively at Toys 'R' Us and http://toysrus.com.

Enthusiasts can now build the most popular vehicles and recreate the Locusts vs. Delta Squad Battle with these highly detailed sets. With the expertise of the iconic Erector brand, the precision construction and attention-to-detail will engage the older fans and collectors, while the easy-to-follow instructions and cool vehicle designs will make it a fun experience for younger fans who haven't yet played the video game.