Warner Bros. Consumer Products Unveils Wonderful Product Lineup for the 75th Anniversary of "The Wizard Of Oz"
Robust Roster of Toy and Collectible Licensees Led by Master Toy Partner Jazwares
Burbank, Calif., February 13, 2013 – Warner Bros. Consumer Products (WBCP) announced during New York Toy Fair an impressive roster of licensees set to celebrate the 75th Anniversary of "The Wizard of Oz" in 2014, with creative product lines that will excite fans of the classic film on both sides of the rainbow. Master toy partner Jazwares, as well as USAopoly and Mattel are among the partners helping to honor one of the most beloved properties in all of film history, which will inspire a range of product across multiple categories including toys, collectibles, games and more.
ALEXANDER DOLL COMPANY CELEBRATES 90TH ANNIVERSARY: INTRODUCES LIMITED EDITION ANNIVERSARY COLLECTION, NEW LICENSED PRODUCT AND A NEW PRODUCT CATEGORY
New York City -- January 30, 2013: The Alexander Doll Company is celebrating its 90th anniversary with a stunning collection of commemorative dolls, new licenses including Dylan's Candy Bar® and a collection of whimsical washable dolls. The entire collection will debut at the International Toy Fair in February 10-13, 2013 at the Javits Center in New York City.