Raving Toy Maniac

Bratz Launches Customizable Dolls With Target

The Iconic Fashion Doll Brand Premieres Exclusive Create-A-Bratz Experience Along With Fun And Funky Fashion Exclusively At One Of The Nation's Largest Retailers

VAN NUYS, Calif., Aug. 3, 2015 -- MGA Entertainment (MGAE), the world's largest privately owned toy company, announced today that its blockbuster fashion doll franchise, Bratz, is hitting Target stores and Target.com with an exciting new line of products, apparel and accessories. In addition to the four classic Bratz doll characters, Target guests are invited to customize their own doll through the Create-A-Bratz experience on Target.com. To complement the doll assortment, Target will also carry an exclusive apparel and accessories collection for girls in sizes XS (4-6) to XL (14-16).

"Bratz is back and stronger than ever – providing girls with a creative outlet for play, fashion, and cultivating friendships," said Isaac Larian, CEO of MGA Entertainment. "Target is a great brand to give our consumers a Bratz experience like no one else."

Bratz® Relaunches; Proves It's Good To Be Yourself, And It's Good To Be A Bratz

Iconic Fashion Doll Brand Returns With A New Look And Digital Content That Embody The Interests, Passions And Personalities Of The Modern Day Girl

VAN NUYS, Calif., July 23, 2015 -- Today MGA Entertainment (MGAE) is re-launching its iconic fashion doll franchise, Bratz®. After years of hiatus, the brand is back in stores with a new mantra: It's good to be yourself; It's good to be Bratz. The Bratz brand has always stood for self-expression, individuality, diversity, confidence and creativity. Now the dolls, which have a reinvented look that speaks to a new generation of girls, will also provide ample activities and avenues for girls to create their own worlds, discover and express their true selves.

MGA Entertainment Sees Accelerated Growth in 2012

Dollar Growth Up 41% in 3rd Quarter

VAN NUYS, Calif., Oct. 31, 2012 -- MGA Entertainment, the largest privately held U.S. based toy company, posted 41% dollar growth in Q3 2012 versus year-ago, according to leading market research company The NPD Group. Despite declining sales in the toy industry, MGA has again become the fastest growing toy company among the top ten toy manufacturers, with sales that continue to accelerate at a steady pace.

Within the US, retailers continued to see explosive growth with Lalaloopsy™, a global toy powerhouse driven by robust product, entertainment and licensing programs. Interest in the brand continues to develop as seen with the strong sales of Lalaloopsy™ Silly Hair Star- Harmony B Sharp: (Toys R Us "FAB 15", Walmart "Top Toys 2012") the first-ever talking, singing and dancing Lalaloopsy™ doll.

Behold The Magical Powers of ... Bratzillaz™

The Bewitching Glam Cousins of the Bratz® Conjure Up Magical Fun in 2012!

LAS VEGAS, June 13, 2012 -- International Licensing Expo -- Award-winning toy manufacturer MGA Entertainment extends 'best witches' to all who love fantasy play with the summer debut of Bratzillaz™, an all-new line of charmed fashion dolls who possess extraordinary magical powers. The enchanted good witch cousins of the popular Bratz®, Bratzillaz™ takes girls on a supernatural flight of imagination and discovery to reveal their own inner secrets and special powers, including the ability to communicate with animals, fly through the air, see into the future and find true love. Designed to encourage a girl's imagination to dream big, the powers of Bratzillaz™ will magically appear in retail toy aisles and young girls' hearts in July 2012.

Prepare to be transported to a mesmerizing world where magic meets glam as MGA Entertainment invites you to meet Bratzillaz™:

MGA Entertainment in Partnership with Justice Reveals Stellar New Brand Novi Stars™

Earth Landing: August 2012

LAS VEGAS, June 13, 2012 -- International Licensing Expo -- What on Earth is Going On?! Award-winning toy manufacturer MGA Entertainment, makers of the hit toy franchises Bratz®, Lalaloopsy™ and Little Tikes®, in partnership with Justice, the hottest destination for tween apparel, accessories and lifestyle products, announces the terrestrial landing of Novi Stars™. Available at Justice stores and major retailers beginning August 2012, Novi Stars™ is a new girls property and cosmic branded entertainment that combines outrageous, other-worldly adventure with cutting edge toy features never before seen in doll play. Filled with rich relatable storylines and humorous character content, the Novi Stars™ are on a galactic mission to meet new friends, try new things and find out what on Earth is going on?!

MGA Entertainment Steps Up Fight Against Cancer

"True Hope" Bratz® and Moxie Girlz™ Dolls Launching in June 2012 at Toys"R"Us

Company to Support Cancer Research at City of Hope

NEW YORK, Feb. 10, 2012 -- American International Toy Fair -- Today, MGA Entertainment announced its commitment and support to the fight against cancer by launching new hairless versions of their hit doll brands, Bratz® and Moxie Girlz™. Under the banner "True Hope," MGA will release three Bratz® dolls - Cloe™, Yasmin™ and Cameron™, and three Moxie Girlz™ dolls, Avery™, Sophina™ and Jaxson™. Available at Toys"R"Us® stores and toysrus.com beginning in June, MGA will donate $1 for every "True Hope" Bratz® and Moxie Girlz™ doll, sold to distributors, to City of Hope for cancer research.