Raving Toy Maniac

Hasbro Returns to Comic-Con International to Showcase Its Iconic Pop-Culture Brands

The Branded Play Company Continues to be the Premiere Destination for fans of Giant Robots, Super Heroes, Intergalactic Battles, Magical Ponies and More at Comic-Con in San Diego

THE KRE-O BRAND FROM HASBRO "BUILDS" A MAJOR PRESENCE AT COMIC-CON INTERNATIONAL AND UNVEILS NEW STAR TREK AND TRANSFORMERS BUILDING SETS

Teaser Trailer for KRE-O STAR TREK Digital Short Produced by Bad Robot Also Unveiled in Anticipation of Premier Pop Culture Event in San Diego

Pawtucket, R.I. – July 6, 2012 - At Comic-Con, the KRE-O brand from Hasbro, Inc. boldly goes where no one has gone before. Based on the upcoming STAR TREK sequel from Paramount Pictures and directed by J.J. Abrams, the KRE-O STAR TREK line, under license from CBS Consumer Products, features a variety of vehicles from the movie along with fun KREON figures based on iconic STAR TREK characters. Fans will be able to see the KRE-O STAR TREK U.S.S. ENTERPRISE set and KIRK, SPOCK and BONES KREON figures for the first time in person at the Hasbro Comic-Con booth (#3213) beginning on Preview Night, July 11.

Hasbro Film, Television Programming and Licensed Merchandise Driving Global Retail Growth

LAS VEGAS -- June 11, 2012 -- Hasbro, Inc. is set to arrive at the 2012 International Licensing Expo in Las Vegas on June 12 to showcase its global mega brands, including TRANSFORMERS, NERF, MY LITTLE PONY, LITTLEST PET SHOP, MONOPOLY, PLAYSKOOL and G.I. JOE. Ranked as a top 10 global licensor based on annual retail sales, Hasbro is continuing to expand its worldwide licensing programs, invest in resources and talent and generate incremental revenues from merchandise, digital gaming, box office and television programming.

"Hasbro continues to accelerate its retail footprint based on highly innovative and on-trend licensed merchandise and supporting programs that resonate with today's global consumer," said Simon Waters, Senior Vice President, Global Brand Licensing and Publishing at Hasbro. "Our track record and relationships with retailers and licensees worldwide has positioned the company to become the preeminent provider of immersive lifestyle brand experiences for the entire family."

HASBRO BRINGS 'MORE THAN MEETS THE EYE' EXCITEMENT TO DALLAS WITH THE 18th ANNUAL TRANSFORMERS CONVENTION

The TRANSFORMERS Global Entertainment Phenomenon Rolls Into Texas With Special Guests, Interactive Experiences and Much More

PAWTUCKET, R.I. (April 24, 2012) – Thousands of TRANSFORMERS fans from around the world will celebrate the iconic brand from Hasbro, Inc. in Dallas as the TRANSFORMERS fan convention known as "BOTCON" serves up a Texas-sized helping of AUTOBOTS and DECEPTICONS from April 27-29. Hasbro and the TRANSFORMERS Collectors' Club, will be offering opportunities to engage in and learn about the TRANSFORMERS brand that can only be experienced at BOTCON.

February 27, 2012 - The Official Transformers Collectors Club has released an update about recent issues:

Hello!

We wanted to give you the latest update on the current procedure for membership renewals and NEW memberships. As we continue to work to resolve the online store issues, we have put up a PDF that members can download and print out. These will need to be mailed in with a check or money order. We will process your membership as soon as they arrive. Just click the "Join Now" button on the main page at www.transformersclub.com.

Please note that the March 16th deadline is still a hard deadline (in house), so please make sure any mail is in the postal system by March 9th. If we could move the date we would, but that is not an option as these have to be processed due to existing schedules.

If you want to receive the free club exclusive Runamuck, your membership must be active as of March 16th. If your club expiration date is after March 16th you are good to go for this years figure.

Hasbro to Debut Innovative New Play Experiences from Its Expansive Portfolio of Iconic Brands at the American International Toy Fair

Product Highlights Include 'Off the Board' Gaming Experiences, Brand Reinventions and Exciting New Property Introductions

PAWTUCKET, R.I. -- February 2012 -- Hasbro, Inc. will unveil a wide variety of new toys and gaming experiences at the 109th American International Toy Fair beginning Sunday, February 12 in New York City. The Company, currently in the midst of an exciting transformation into a global branded play company, will not only be celebrating the reveal of new toys and games for 2012, but also a host of immersive brand experiences including new major motion pictures, video games, theme-park rides, television programming and more entertainment and lifestyle products based on many of its popular brands.

February 2012 - Hasbro has sent out a statement regarding the availability of Transformers Prime First Edition figures in the United States:

TRANSFORMERS fans,

As we greatly value our TRANSFORMERS fans and consumers, we appreciate the opportunity to clarify and explain the current situation with TRANSFORMERS PRIME First Edition figure availability in the U.S.

We very much apologize for the miscommunication with our great retailers in the U.S. Regrettably, as a result, the TRANSFORMERS PRIME First Edition Wave 2 Deluxe, Wave 1 Voyager and Entertainment Pack figures were posted for pre-sale in error. Final product was not produced for these figures to ship within the U.S. As such, any consumer who placed a pre-sale order with Big Bad Toy Store or Entertainment Earth in the U.S. received a note that their order had been cancelled and these orders will not be fulfilled. While it is common for Hasbro to cancel production and/or shipment of collectible figures prior to being listed for pre-sale, this particular situation was unique. We deeply regret this circumstance and understand your frustration.