Skylanders

Skylanders SWAP Force for Nintendo 3DS

THE MAGIC OF SKYLANDERS SWAP FORCE MAKES ITS WAY TO NINTENDO 3DS THIS FALL

Leader in the Toys-To-Life Genre Unites with the #1-Selling Video Game Hand-Held Platform to Deliver Unprecedented Fun for Fans

SANTA MONICA, Calif. - August 29, 2013 – Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, Inc. (NASDAQ: ATVI) is gearing up to deliver the innovation of "dynamic swapability" to the top selling Nintendo 3DS™ hand-held system(1) this fall with the highly anticipated launch of Skylanders SWAP Force. The $1.5 billion Skylanders® franchise continues to lead the video game industry in overall retail sales worldwide.(2)

Skylanders Sales Infographic

Skylanders™ Figures Outsold All Other Action-Figure Properties in U.S. and Europe Year-to-Date in 2013(1)

Skylanders Giants #1 best-selling console and hand-held video game in dollars in both U.S. and Europe year-to-date in 2013(2)

SANTA MONICA, Calif. -- August 15, 2013 -- Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, Inc., announced today that Skylanders™ figures outsold all action-figure properties in the U.S. and Europe year-to-date in 2013 -- and the Skylanders property outpaced all toy properties overall in the U.K. year-to-date as of June 30, 2013.(1)

As of July 31, 2013, the Skylanders franchise has generated life-to-date more than $1.5 billion in worldwide retail sales(2); and year-to-date in 2013, in both North America and Europe, Skylanders Giants™ was the #1 best-selling console and hand-held game overall in dollars.(2)

Monopoly: Skylanders Available Now

July 2013 - USAopoly has teamed with Hasbro and Activision to release Monopoly: Skylanders...

MONOPOLY®: SKYLANDERS™ FACT SHEET as of July 10, 2013

The Skylanders™ Monopoly® board game combines the classic risk-taking and deal-making of Monopoly gameplay with the fun and excitement of the Skylanders™ world as players vie for control of the most coveted real estate in Skylands. Produced by USAopoly, under license from Hasbro, and in conjunction with Activision, this cherished board game with a Skylanders twist allows fans to buy, sell and trade 22 newly discovered Skylands locations and rule supreme.

Players buy, sell and trade the likes of Stealth Elf's Ninja Dojo, Trigger Happy's Bank Vault, and Spyro's Chompy Diner while steering clear of Auric's Traveling Store Taxes and Persephone's Gem Shop Tax as they battle for Thumpback's Thundering Tide Pool and Zap's Lightning Race Track (prime properties traditionally occupied by Boardwalk and Park Place).

Key Features:

Skylanders SWAP Force Announced

Skylanders SWAP Force™ "Mixes It Up" at Toy Fair 2013

From the Innovators Who Brought "Toys to Life" Comes an Entirely New Innovation – Swapability

16 New Characters With Swappable Top and Bottom Halves Can Be Customized into More Than 250 Unique Combinations, Taking Skylanders and the "Toys to Life" Category to a New Level

Stellar HD Graphics Deliver Cinema-Quality Visuals and Storytelling, Immersing Players in Gameplay Like Never Before

SANTA MONICA, Calif. -- February 5, 2013 -- In just over a year, the novel concept of bringing toys to life has made Skylanders one of the most beloved and successful children's video game franchises of all time(1), establishing a new category in family entertainment. Today, Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, Inc. (NASDAQ: ATVI), revealed Skylanders SWAP Force, the next installment in the popular franchise, which will be featured at Toy Fair 2013, February 10-13 at the Javits Center in New York City, in booth 3061.

Mega Bloks: Skylanders Giants Sets & Puzzles

 Skylanders Giants Sets & Puzzles

MEGA Brands and Activision announce worldwide licensing partnership

MEGA BLOKS Toys Based on SKYLANDERS Giants Coming This Fall

MONTREAL, May 30, 2012 - MEGA Brands Inc. and Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, Inc., announced today that they have entered into a multi-year, global licensing partnership to develop MEGA BLOKS & MEGA PUZZLES toys and puzzles inspired by Skylanders Giants™, the sequel to the #1 new kids videogame IP of 2011 - Skylanders Spyro's Adventure™.

The phenomenally successful Skylanders Spyro's Adventure video game franchise was the first ever to successfully merge physical toys and a virtual game world across leading videogame consoles. Starting this fall, Mega Bloks will take this adventure to another level by offering kids and collectors the ability to build and rebuild the wonderful characters and magical worlds from the new and highly anticipated Skylanders Giants video game.

Toys'R'Us: 3 New Exclusive Skylanders Figures

Toys"R"Us® Brings New Wave of Activision's Skylanders Spyro's Adventure(TM) Exclusive Action Figures to "Portal Masters" Beginning in March

WAYNE, N.J., Feb. 10, 2012 -- The cast of Skylanders Spyro's Adventure is expanding at Toys"R"Us locations nationwide and online at Toysrus.com with the release of three brand new items introduced exclusively. This spring, gamers visiting The World's Greatest Toy Store® will discover a Legendary version of fan-favorite Trigger Happy, the new Dragon's Peak adventure set and a translucent blue version of the popular dragon Bash. Additionally, enthusiasts will be excited to learn that the highly sought-after Skylanders Spyro's Adventure Legendary 3-pack is making a return to Toys"R"Us stores and Toysrus.com in mid-February.

Skylanders Spyro's Adventure was released by Activision last fall, featuring more than 30 different characters that come to life within a video game world. Players take on the role of a "Portal Master," placing action figures on a device called the "Portal of Power®" to transport them into the Skylands.

Skylanders Giants Announced

Skylanders Giants

Big Shoes Filled -- Skylanders Giants™ Revealed at the 2012 American International Toy Fair

New Game to Build on the Landmark Success of its Predecessor, Skylanders Spyro's Adventure™

Next Chapter in the Franchise Introduces More Than 20 New Figures Including Super-Sized Giants and Characters Featuring Light Technology

Global Marketing Partnership With Toys"R"Us Grows Alongside The Game

SANTA MONICA, Calif., Feb. 7, 2012 -- Bring Your Toys To Life™. This novel premise takes a monster step forward with the worldwide unveiling of Skylanders Giants, the follow-up to the most successful kids' IP launch of the year.(1) Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, Inc., will debut the sequel at the North American International Toy Fair in booths 3151 and 3251 at the Javits Center in New York City from February 12-15.

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