Monster High

Hallmark to Again Offer Mattel Ornaments

Hallmark Signs New Licensing Agreement with Mattel

Barbie® ornaments and plush products will be available from Hallmark in 2015.

KANSAS CITY, Mo. - January 07, 2015 - Hallmark and Mattel today announced a new licensing agreement that will bring the Barbie® brand license back to Hallmark in 2015.

With this contract, Hallmark secures the rights to create holiday ornaments and plush products in the U.S. and Canada. The products will have broad distribution through multiple retail channels, with exclusive items in the nationwide network of Hallmark Gold Crown® stores.

"It's beyond exciting to have Barbie back at Hallmark," said Cindy Mahoney, Vice President – Hallmark Licensing. "The iconic Barbie brand is so beloved by families and collectors alike, particularly Holiday Barbie. And get ready, because we have some creative, quality products planned to celebrate Barbie's return."

The first new Barbie™ products from Hallmark will appear in Hallmark Gold Crown stores for Keepsake Ornament Premiere in July 2015.

Monster High Releases New Double Feature DVD

Monster High™ Releases New Double Feature DVD

EL SEGUNDO, Calif. -- February 05, 2013 -- Monster High™, one of the fastest-growing and most popular tween girl franchises, today debuts its brand new DVD, Monster High™ Double Feature. The ghouls of Monster High™ serve up two fang-tastically fabulous adventures in one DVD: When the boys cannot compete in the Skultimate Roller Maze™ Championship, Frankie Stein™ convinces her friends that some "ghoul power" is needed to save the day in the all-new Friday Night Frights. Then, as the epic Sweet 1600th birthday of Draculaura™ approaches, she's got two crush-worthy guys out to steal her heart (literally) in the new-to-DVD movie, Why Do Ghouls Fall in Love? US SRP: $19.98 / CAN $23.99.

Monster High Skultimate Roller Maze Video Game

Lace Up Your Skates for the All New Monster High™ Skultimate Roller Maze™ Video Game!

Mattel and Little Orbit Announce All New Monster High™ Video Game Racing to Stores Holiday 2012

RANCHO SANTA MARGARITA, Calif. -- July 09, 2012 -- Today Mattel and Little Orbit announce that the scary cool characters of Monster High are racing to the Wii and Nintendo DS this holiday season in the brand new video game Monster High Skultimate Roller Maze™. Based on the brand that has become a worldwide phenomenon, players will pick a favorite Monster High™ character and assemble a team of friends and fiends to skate through the crypts of Monster High™. Gamers will collect power-ups, avoid monstrous obstacles, scream past the competition and use each character's special ability to win the race and bring home the victory!

Mattel Licensing Show Summary

Mattel Leverages Powerful Portfolio of Properties and Global Footprint to Grow Toy Brands into Lifestyle Brands

Barbie®, Hot Wheels®, Monster High® and Fisher-Price® Extend Play Outside of the Toy Box with New Global Consumer Products Initiatives

LAS VEGAS -- June 11, 2012 -- At the 2012 Las Vegas Licensing International Expo, Mattel, Inc. will showcase its powerful portfolio of iconic brands and successful properties. Mattel is the worldwide leader in the design, manufacturing and the marketing of toys and family products, and leads the way in translating the most popular toy brands in the industry into lifestyle brands through innovative and impactful partnerships around the world. Las Vegas Licensing International Expo will serve as the platform for the company to introduce new and exciting partnerships to an industry audience.

Fashion Angels Expands Monster High Offerings

Monster High™ Fashion Fads Are All The Rage At Toy Fair 2012

New York, NY - (February 12, 2012) - Fashion Angels Enterprises readies scary cool, craft and fashion kits, as it debuts all new items in its line of products licensed from Mattel for Monster High™.

Fashion Angels will unveil all new spooktacular Monster High™ licensed product items at New York Toy Fair 2012 (booth #117), like the Monster High™ Hair Chox, Monster High™ Fashion Sticker Stylist, and Monster High™ Velvet Poster Collection, that will join Fashion Angels' hottest selling product line.

Fashion Angels Enterprises CEO, Mark Miller, said, "We are extremely excited to add to our wildly popular product line for Monster High. The characters are so popular that we have really concentrated on adding some intensely innovative new items that complement the brand's fashion-forward, monster-chic aesthetic."

Mattel's Monster High: Ghouls Rule on DVD

monster high dvd

Mattel's Monster High™ and Universal Home Entertainment Form New Worldwide Marketing and Distribution DVD Partnership

Monster High™: Ghouls Rule! Available Fall 2012 on DVD and Digital Download

LOS ANGELES -- February 8, 2012 -- Mattel and Universal Pictures today announce a worldwide marketing and distribution alliance for the first ever feature-length DVDs from the hugely successful Monster High™ franchise. Monster High™: Ghouls Rule! will be the first direct-to-DVD, CG-animated film to be released under this new partnership. Centered around the perfectly imperfect teenage children of the world's most famous monsters, Monster High™ resonates with girls across the globe for its clever and humorous storytelling that captures the awkward, yet relatable, moments of being a teen in high school.

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