Raving Toy Maniac

NECA UNVEILS NEW PRODUCT LINE-UPS AT NEW YORK TOY FAIR

Agreements with Sanrio and DC Comics Intensify Extensive Movie and Video Game Licenses

(RTM note: for pictures of the toys mentioned below, please check out the galleries over at AwesomeToyBlog.com.)

NEW YORK, NY - February 10, 2013 - National Entertainment Collectibles Association (NECA), a world leader in licensed consumer goods, revealed a robust line-up of new products at the 110th American International Toy Fair in New York.

Along with a substantial list of movie and video game licenses, the company announced a new partnership with Sanrio for a line of products targeted at adult fans of Hello Kitty and friends.

"We are honored to be part of such a beloved brand with such a rich history," said Joel Weinshanker, President and CEO of NECA. "So many fans, our team included, grew up with the Sanrio brand, and we're thrilled at the opportunity to serve this adult market."

Hello Kitty® Hits 10 million "Likes" on Facebook

Hello Kitty Joins Adidas, Burberry, Converse, Lacoste, Levi's and Nike on Social Media Success

TORRANCE, Calif., Sept. 5, 2012 -- Hello Kitty's devoted fans have helped the iconic brand achieve 10 million "likes" on Facebook, a milestone reached by an elite few lifestyle brands. Hello Kitty launched her Facebook page in 2009. Sanrio® Inc. (http://www.sanrio.com) is the parent company of pop icon Hello Kitty.

Alongside Adidas, Burberry, Converse, Lacoste, Levi's and Nike Football, Hello Kitty has hit the exclusive 10 million Facebook mark. Social media is part of the brand's strategy to continue the word of mouth success upon which Sanrio was built. As the brand forgoes traditional multichannel, advertising-supported campaigns to drive awareness, Hello Kitty hit her 10 million "like" achievement due to the unsolicited loyalty she garners from committed fans around the world. Hello Kitty did not have to ask her fans to "like" her - they just did.

February 2012 - JAKKS Pacific

Winx Club

Winx Club, the hot new Nickelodeon show, is an animated modern fantasy adventure series that follows six best friends – Bloom, Stella, Flora, Musa, Tecna and Aisha – enrolled in Alfea College, the finest fairy school in all the realms. When trouble arises, the Winx Club transform into beautiful fairies who use their unique magical powers to fight villains and save the world from evil. Now you can collect all the fairies and relive their magical adventures with the new line of dolls, play sets and role-play items from JAKKS Pacific and Creative Designs International!

The 11.5" Basic Fashion Dolls feature the Winx Club girls in their fashion-forward 'everyday' outfits straight from the show. With seven points of articulation and a beauty brush included, you can style your friends for a fabulous night out. Available in two Collections, Concert and Everyday. (SRP $12.99) The 11.5" Deluxe Fashion Dolls feature the six friends with eleven points of articulation, super deluxe trend-setting outfits and spectacular hinged wings showcasing beautiful Believix style. (SRP $19.99)