American International Toy Fair

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Skylanders SWAP Force Announced

Skylanders SWAP Force™ "Mixes It Up" at Toy Fair 2013

From the Innovators Who Brought "Toys to Life" Comes an Entirely New Innovation – Swapability

16 New Characters With Swappable Top and Bottom Halves Can Be Customized into More Than 250 Unique Combinations, Taking Skylanders and the "Toys to Life" Category to a New Level

Stellar HD Graphics Deliver Cinema-Quality Visuals and Storytelling, Immersing Players in Gameplay Like Never Before

SANTA MONICA, Calif. -- February 5, 2013 -- In just over a year, the novel concept of bringing toys to life has made Skylanders one of the most beloved and successful children's video game franchises of all time(1), establishing a new category in family entertainment. Today, Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, Inc. (NASDAQ: ATVI), revealed Skylanders SWAP Force, the next installment in the popular franchise, which will be featured at Toy Fair 2013, February 10-13 at the Javits Center in New York City, in booth 3061.

Disney's 2013 Toy Fair Overview

Disney at American International Toy Fair 2013

(RTM note - this is a long one, with lots of nifty gems mentioned, such as the LEGO Lone Ranger license...)

GLENDALE, CA (Feb. 5, 2013) - Innovation, creativity and powerful storytelling are the hallmarks of the 2013 toy line from Disney Consumer Products (DCP).

Some of the most innovative toys are from the new Monsters University toy collection and include features like sound and light detection technology and facial sync technology to allow for more interactive play than ever before, while The Little Mermaid and Disney Junior toy lines incorporate music and character voices to bring the products to life.

Sparking imagination, these toys capture the magic of playtime with evergreen play patterns. Here is a highlight of the top products from DCP at Toy Fair 2013:


Monsters University
Mike Wazowski and James P. Sullivan are an inseparable pair, but this was not always the case. Monsters University tells the story of how these two mismatched monsters overcame their differences and became the best of friends.

Toypocalypse 3: ExtraTOYrrestrial


February 2013 - It's that time of the year again when throngs of toy fans, toy creators and toy buyers worldwide converge onNew York City for the International Toy Fair. For the third year in a row during this time, the art gallery TT Underground and Beerlao will be hosting the Four Horsemen as they bring you Toypocalypse 3: ExtraTOYrrestrial!!

This is the Four Horsemen's third annual gallery show featuring their work past, present and future, and this year Toypocalypse revolves around their newest licensed property - The Power Lords! The Power Lords was a toy line from the 80's that seemed to be a bit ahead of its time, but it has a very loyal fan base that have been hoping for its return. With the launch of the Power Lords website (, it was announced that the Four Horsemen now have the license to create new Power Lords toys and other merchandise, and this show will reveal early prototypes of some of the upcoming Power Lords characters!

Tic Stac Toe Game & Free App

Accomplice Productions Launches Exciting New 3D Strategy Game TIC STAC TOE™ at American International Toy Fair in New York City

"A whole new dimension to a classic game"

New York, New York -- Feb 2013 – -- Next week, new gamers on the block Accomplice Productions blast into the 110th American International Toy Fair with TIC STAC TOE™ a new and insanely addicting game based on one of the oldest games around.

TIC STAC TOE™ is a fresh take on a classic game that dates back over two thousand years. Everyone is familiar with the game of tic tac toe we played as kids: TIC STAC TOE™ takes that simple concept and revolutionizes it by literally adding a new dimension to the game play - a third dimension. The result is a game that is familiar and simple, yet that quickly escalates into an intense match of wits demanding focus and careful planning as pieces STAC up higher and higher on top of each other. Players challenge one another on a unique game board that can expand from a 3x3 configuration to 4x4 and even a 5x5 for the most complex challenge of all.

Mezco 2013 Toy Fair Catalog Available

Limited Amount Of Mezco 2013 Toy Fair Catalog Now Available To The Public

February 2013 - Generally only available to Toy Fair attendees, Mezco is now making a limited number of Toy Fair catalogs available to the general public.

The 8.5x11 inch softcover contains 28 full color pages of Mezco product including 6 pages of Living Dead Dolls items, all new licenses, 4 pages of Breaking Bad items, Child's Play, Thundercats, and more!

This catalog was created for distribution at the 2013 New York International Toy Fair and will ship after 2/15/2013.

This catalog is not sold in stores and is exclusive to Mezco Direct.

Warner Bros. Toy Fair Licensing Summary

Warner Bros. Consumer Products Zooms into Toy Fair Season with the Debut of its Worldwide Toy Program Supporting this Summer's Highly Anticipated Film Man Of Steel

Vast Portfolio of Theatrical, Television, Animation and Super Hero Fare to be Showcased

Burbank, Calif. – January 30, 2013 – Warner Bros. Consumer Products (WBCP) zooms into this year's exciting Toy Fair season with a roster of global licensees ready to support the Studio's portfolio, led by this summer's tentpole film release Man of Steel, which will be supported by DC Comics master toy licensee Mattel, as well as many other toy partners. With an impressive lineup driven by powerhouse properties that stretch from DC Comics Super Heroes and The Hobbit Trilogy to The Big Bang Theory and Looney Tunes, WBCP and its renowned licensees are rolling out new toys and collectibles that will reach fans of all ages.

Alexander Doll Company Toy Fair Preview


New York City -- January 30, 2013: The Alexander Doll Company is celebrating its 90th anniversary with a stunning collection of commemorative dolls, new licenses including Dylan's Candy Bar® and a collection of whimsical washable dolls. The entire collection will debut at the International Toy Fair in February 10-13, 2013 at the Javits Center in New York City.

K'NEX to Introduce 45 New Products at Toy Fair

K'NEX® Introduces Over 45 New Products at New York Toy Fair!

2013 Product Line Includes Launch of 3 New Brands

Hatfield, Pa. (January, 2013) – K'NEX, the US construction toy company focused on Building Worlds Kids Love®, will be introducing their 2013 product line to retailers and media during American International Toy Fair®, being held February 10th through the 13th in New York City at the Javits Center.

The 2013 K'NEX product line includes over 45 inspiring additions to popular product lines such as K'NEX Building Sets, K'NEX Thrill Rides, Lincoln Logs®, Tinkertoy®, NASCAR®, Angry Birds®, Mario Kart Wii®, The Beatles Yellow Submarine® and KISS®. New York Toy Fair will also mark the public debut of three exciting new product lines; Nintendo Super Mario®, Nintendo Mario Kart 7® and PAC-MAN® and the Ghostly Adventures.

American International Toy Fair Wins trade Show Award

American International Toy Fair Grabs "Gold" Awards for Growth and Innovation

NEW YORK, Oct. 15, 2012 -- The Toy Industry Association (TIA) announced today that it has recently received top honors for its American International Toy Fair. The awards recognize Toy Fair's position as the largest and most important toy and youth product exhibition in the Western hemisphere and acknowledge the event's innovative uses of social media.

At the Trade Show Executive Gold 100 Summit & Awards in Washington, DC, Toy Fair was honored as a "Gold 100" trade show, jumping three spots to #41 on Trade Show Executive Magazine's Gold 100 List of "Shows that Set the Gold Standard." The ranking indicates that Toy Fair 2011 was the 41st largest industry trade show in North America based on 2011 net square footage of exhibit space. Since the Gold 100 List's debut in 2008, the show has climbed 23 spots from its 2008 ranking of 64th place.

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